PR 20/20

MARCH 2, 2023

Consider sharing your content on your personal LinkedIn page with a link back to the original post. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Hey, if you don’t like what you created, who else will? Pop in to say “hi.” Reengage with top visitors.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Shift Communications

FEBRUARY 17, 2015

We would also recommend reaching out prior to the event via LinkedIn to engage in HIMSS15 related conversations. The HIMSS group on LinkedIn has many followers, which are active and vocal within the group. We recommend a steady cadence of news starting in February and running at least through to May in order to maximize impact.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Communications Conversations

OCTOBER 9, 2017

Facebook, Instagram and YouTube grow, while the use of LinkedIn for employee advocacy decline. Would you want to post non-stop about your company on LinkedIn? Would you post even 1-2 posts a week about your organization’s recent participation at a trade show?

Social Media 60

Social Media Employee Trade Shows Media 60

Deirdre Breakenridge

NOVEMBER 3, 2016

Be sure to also visit our LinkedIn Group to share your ideas. Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Managing LinkedIn for executives. Much more posts on social and creating thought-leader pieces for LinkedIn.”.

Communications 122

Communications Crisis Internal International 122

Communications Conversations

JANUARY 14, 2016

LinkedIn, for example. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. Sure, you might research them on LinkedIn, and maybe a bit on Twitter (if they have an account). Seamlessly. What scenarios am I talking about?

Tools 60

Tools Trade Shows LinkedIn Web 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. If regular entries on a company website is a heavy lift, consider a platform like LinkedIn or Medium, where there’s not as much pressure to post fresh content every week.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Konnect Agency

FEBRUARY 1, 2021

With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world. Clubhouse is showing us a future where brands and individuals alike can become thought leaders and build an online network without the need of being face-to-face.

Marketing 52

Marketing Instagram Facebook Consumer 52

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Sword and the Script

NOVEMBER 22, 2016

“…of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars.”. That’s for both Facebook (58%) and LinkedIn (58%).

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JANUARY 8, 2019

It opened a new channel of communications – I didn’t have to ask a salesperson for permission to contact a customer – they were right there on Twitter or LinkedIn. Around 2008 or 2009 I really started to notice customers on social media – people that worked for companies that used our products.

B2B 77

B2B Media eBook Interviews 77

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. Product videos that stop you in your tracks as you scroll LinkedIn and Instagram.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Cision

APRIL 20, 2016

Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). That can happen at a trade show, conference or networking event targeting a particular niche. Social Media. Engagement Tip: When you find reporters through source No.

Report 120

Report Pitching Trade Shows Newspapers 120

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. How B2B Marketing Can Get More out of Trade Shows. 7) Share with industry forums and peer groups .

Media 97

Media B2B Groups Conference 97

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 7, 2014

If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Your YouTube Icon Is Buried. Symptoms: It’s impossible to find a YouTube link on your company''s website.

YouTube 61

YouTube Video SEO Trade Shows 61

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Connect with him on LinkedIn and follow him on Twitter. So how do you make the most of your experience? In that whirlwind of activity, I noticed a few tips and tricks that can help you get more out of every conference you attend.

Conference 40

Conference How To Trade Shows Twitter 40

The Hoffman Agency

APRIL 8, 2019

But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show). I’d love to chat … drop me a line at mpinsent@hoffman.com or connect with me on LinkedIn.

Publicity 28

Publicity Agency Trade Shows Resources 28

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Best of all, each blog author boasts a biography, along with links to their Twitter, Google+ and LinkedIn profiles. Let’s call her ‘Tina.’ We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48