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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41
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Attending a big event? In this Q&A, find some useful tips to help you prepare!

The Hoffman Agency

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Of course, you can utilise any conversations in person and use LinkedIn messages or emails to continue these. If you are also, do say hi !

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Are you helping the organization seek media coverage for their events and local fundraisers? Be sure to also visit our LinkedIn Group to share your ideas. For instance: Are you offering to manage the organization’s or the group’s social media? As always, we welcome your questions before or during the chat session.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers.

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Deconstructing (and Reconstructing) European Public Relations

The Hoffman Agency

But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show). I’d love to chat … drop me a line at mpinsent@hoffman.com or connect with me on LinkedIn.