Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. What am I measuring this quarter, next quarter, this year? That is the space from where we measure true success. Avoiding thought terminating cliches. What is the one tool or word, PR pros should retire.

Ethics 76

Ethics Communications Agency Technology 76

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 79

B2B Marketing Measurement Consumer 79

5W PR

JANUARY 15, 2024

Facilitating effective leadership Leadership communication is a key aspect of strategic communications. Measuring impact and adjusting strategies One of the distinctive features of strategic communications is the emphasis on measurement and evaluation.

Communications 78

Communications Policies Product Launch Reputation 78

Deirdre Breakenridge

FEBRUARY 26, 2019

When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate.

Communications 184

Communications Skype Ethics Leadership 184

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). He presently serves as ethics chair for PRSA’s North Carolina Chapter. Likewise, when I’m judging award entries, I’m more prone to deduct points for incomplete submissions (e.g.,

Case Study 175

Case Study Publicity Ethics Study 175

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. “What you measure is what you manage,” said Gordon.

Ethics 125

Ethics Internal International Employee 125

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Reputation 195

Reputation Corporate Brand Branding 195

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Chartered status is typically recognised a measure of competence within a profession.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. The Gray Area of Communicating a Point of View. click image for higher resolution).

Creativity 95

Creativity Study Ethics Survey 95

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

Publicity 122

Publicity Case Study Study Ethics 122

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Be responsive to customer inquiries and feedback, addressing concerns in a timely and empathetic manner.

Corporate 78

Corporate Industry Communications Ethics 78

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Thought Leadership ? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 129

Survey Communications Measurement Internal 129

Stern + Associates

NOVEMBER 29, 2022

Center for Leadership and Ethics at Columbia Business School who recently appeared in National Geographic’s Limitless series with actor Chris Hemsworth, Akinola takes a multidisciplinary approach to her research: she not only measures the psychological causes and effects of stress, but also the physiological responses triggered in the body.

How To 86

How To Leadership Resources Groups 86

Reputation Specialist Michael Toebe

JULY 14, 2022

That effort towards course correction would be more likely to succeed if the governance is daily, measured, analyzed daily and adjusted promptly when ethically needed. Tesla can in addition, work to better develop top-down leadership by measuring them on how well they prevent the failures Chau's suit listed.

Government 52

Government Ethics Reputation Crisis Management 52

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Leadership blind spots like these are not unusual. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Theranos founder and CEO Elizabeth Holmes.

Ethics 98

Ethics Employee Crisis Internal 98

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Chartered status is typically recognised a measure of competence within a profession.

Publicity 72

Publicity Ethics Training Education 72

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Public relations must take a lead in offering objective facts from the best sources.

Communications 164

Communications Trends Nonprofit Radio 164

Stephen Waddington

NOVEMBER 15, 2018

Here’s a suggestion: how about measuring the success of your work based on the business outcomes that you deliver instead of ad industry gongs? They measure their performance based on the outcome they deliver to the business, and charge accordingly. These are b t excuses. unsplash-logo Samuel Zeller.

Publicity 84

Publicity Sports Ethics Measurement 84

PRSay

JANUARY 8, 2019

Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical. To foster and strengthen these relationships, always do your work ethically.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

MARCH 15, 2022

We've opened paid and funded applications for the second Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work.

Mobile 116

Mobile Meeting Course Ethics 116

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Financial Training Survey 52

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 99

Local Community Ethics Education 99

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 119

Survey Ethics Leadership Financial 119

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. ” The article went on to discuss how Millennials want to create change and value takes priority.

Ethics 218

Ethics Exercises Energy Corporate 218

Stephen Waddington

OCTOBER 4, 2018

Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. We’re grateful to Catherine Arrow for allowing the adaption of her work. My thanks to everyone involved in the panel.

Ethics 90

Ethics Tools Groups Government 90

Sword and the Script

MAY 25, 2021

The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Thought leadership, brand purpose, or CEOs sharing political opinions. According to the study: 90% are more likely to recommend that company to friends and family.

Brand 108

Brand Branding Survey Customer Service 108

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 185

How To Leadership Interviews Google 185

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stern + Associates

JUNE 29, 2023

” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

Airlines 62

Airlines Ethics Financial Strategy 62

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

PRSay

NOVEMBER 16, 2016

Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. This plan brings vision, intention and qualitative and quantitative measures to track our progress. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Conference 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Print Education Ethics 103

Reputation Us

JULY 13, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%). How does a financial institution measure up to the competition?

Banking 60

Banking Reputation Financial Government 60