The Proactive Report

MAY 12, 2017

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. Every business has experts, no-one knows your product as well as you do. Ignoring the power of influencers.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Shift Communications

NOVEMBER 14, 2017

And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. The more customers who feel comfortable using a product, the more customer retention and revenue a tech firm can earn.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Solo PR Pro

APRIL 12, 2016

As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth.

Knowledge Base 40

Knowledge Base Twitter Marketing Publicity 40

PR Conversations

OCTOBER 12, 2011

Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics.

Knowledge Base 40

Knowledge Base Newspapers Ethics Writing 40

Bad Pitch Blog

APRIL 12, 2009

My colleagues at Columbia Business School (I was PR Director) as well as the Stepfordish public-affairs director thought what I did was special and incomprehensible: "Richard got us on the front page of the Journal and the Times on the same day. Or, to paraphrase Sandra Bernhard, without us, they''re suddenly NOT nothing. However did he?"

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

wiredPRworks

AUGUST 2, 2016

It should be a real blast for anyone looking to improve their knowledge base. Russ was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers. AMA “Seven Big Problems” Providing Content Context.

Leadership 40

Leadership Survey Enterprise Conference 40

Ethical Voices

FEBRUARY 20, 2023

Joining me on this week’s EthicalVoices episode is Candace Hamana , the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. Tell me more about it.

Ethics 81

Ethics Community Conference System 81

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. How do we make sure that when we are casting the net to engage our publics, that we are doing it very thoughtfully and appropriately? There is other ethical guidance on AI for public relations.

Ethics 82

Ethics Publicity Guidelines Technology 82

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. What publications do they read on a regular basis? If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

Strategy 108

Strategy How To Content Marketing Analysis 108

Buzzstream

MAY 23, 2018

Public authorities can only rely on legitimate interests if they are processing for a legitimate reason other than performing their tasks as a public authority. We’ve added a document covering GDPR in more detail in our knowledge base. There are three elements to the legitimate interests basis.

Privacy 48

Privacy Data Policies Tools 48