Ethical Voices
JANUARY 8, 2024
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. How do we make sure that when we are casting the net to engage our publics, that we are doing it very thoughtfully and appropriately? There is other ethical guidance on AI for public relations.
Wadds Inc.
JANUARY 22, 2024
Not since the industrial revolution has work undergone such intense and rapid change,” she writes. The nowhere office is one shorn of “fixtures and fittings,” at once a real and virtual space, much harder to imagine or categorise – or manage – than the traditional office building.
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ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports.
Polaris
AUGUST 28, 2014
I only need to write 3 tips, instead of 8, to make my point.). If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients.
Shift Communications
NOVEMBER 14, 2017
As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. This approach to thinking, processing, and looking beyond what’s on the surface translates to accurate technical writing. Sure, the tech world needs the software builders.
The Proactive Report
MAY 12, 2017
Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. SEO writing is a vital PR skill today. Every business has experts, no-one knows your product as well as you do. 888 243 3470.
PR Conversations
OCTOBER 12, 2011
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Most of the focus on communications skills is still primarily on an ability to write. How this relates to the organization-public relationship would be an interesting area to research further.
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