Ethical Voices
JANUARY 8, 2024
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. There is other ethical guidance on AI for public relations.
Cision
NOVEMBER 3, 2016
In this interview, Laura discusses how to break through the noise and reach your audience, why defining your goals will result in a stronger communication strategy and why successful communication is key to building relationships. My knowledge base is a mile wide and a foot deep – just enough to be dangerous.
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Ethical Voices
FEBRUARY 20, 2023
Joining me on this week’s EthicalVoices episode is Candace Hamana , the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. Tell me more about it.
wiredPRworks
AUGUST 2, 2016
AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. Marketers’ Top Three LEAST Confident Areas. What sounds familiar?
Contently - Strategy
NOVEMBER 27, 2018
A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. Interview your existing customers to find out more about their demographics, habits, and preferences. What publications do they read on a regular basis? Set a mission, goals, and KPIs.
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