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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Expertise Hiring a PR Freelancer can provide access to their expertise, allowing you to benefit from their knowledge and experience in the PR industry. Often, a Freelancer's scope extends beyond just public relations efforts. Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more.

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Book Review: The Nowhere Office – Reinventing Work and the Workplace of the Future

Wadds Inc.

Public relations is a knowledge-based profession in which much of the day-to-day can be done remotely, but it still requires people skills and human interaction, which the author explicitly states won’t go out of fashion – Hobsbawm positions them clearly as part of the essential mix of successful, productive knowledge work.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Two blog posts each week becomes a permanent SEO-friendly knowledge base. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Long-form content bolsters authority.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level.

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Earnings Gap Follows Women into Entrepreneurship

Solo PR Pro

In the public relations industry we know that there has been a persistent gap between the genders with more men occupying positions of power and earning more money. Public relations professionals know that data can be a powerful lever that can spark change. This report shows that gap persists in entrepreneurship. The Good News.

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PR in the age of Artificial Intelligence

Presspage

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?