Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes.

Trends 157

Trends Publicity Marketing Case Study 157

NewsWhip

JUNE 2, 2020

CASE STUDY. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Company Size.

Case Study 78

Case Study Study Viral Data 78

Landis PR

NOVEMBER 13, 2023

According to a 2020 study published in the International Journal of Environmental Research and Public Health , environmentally responsible organizations have increased attractiveness to employees, customers, investors and other stakeholders. Go green – your organization’s reputation counts on its environmental impact.

Trends 64

Trends Ethics Journalism Consumer 64

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

NewsWhip

JUNE 2, 2020

CASE STUDY. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Company Size. 1,000+ employees.

Case Study 78

Case Study Study Radio Analytics 78

Sword and the Script

APRIL 27, 2019

Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). So, what’s PR to do about it?

Survey 90

Survey Journalism Study Pitching 90

Inbound PR

APRIL 9, 2019

That's why I want to run you through some key trends within journalism, media and tech for 2019 that I learned about in a study done by Reuters Institute. 7 Tech Trends in Journalism and Media to Watch Out for in 2019.

Journalism 50

Journalism Trends Media Study 50

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe.

Company 203

Company Trends Case Study Crisis Management 203

Reputation Us

MARCH 20, 2024

Academia’s Deep Dives The success of influencer collaborations is closely tied to a company’s reputation, according to numerous studies — many of them academic. Research shows that negative publicity, scandals, or controversies surrounding a company can tarnish its image and erode trust among consumers and influencers alike.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

Journalism 120

Journalism Social Media Media Study 120

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. Can you tell us what types of stories, trends or issues are on your radar now? As an anchor I cover the daily trends both nationally and internationally. Describe the craziest or most fun story you have worked on.

Automotive 92

Automotive Meeting Report Journalism 92

Agility PR Solutions

SEPTEMBER 18, 2018

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. The post Media trends—which newspapers do readers trust most? appeared first on Agility PR Solutions.

Newspapers 84

Newspapers Trends Print Media 84

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Trend Spotting. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

ImPRessions - Crenshaw Communications

MARCH 4, 2021

A recent Pew study that measured the public’s ability to distinguish between five opinion statements and five factual ones found that many Americans have trouble doing so. The thoughts and opinions of others can add “color,” or perspective, to any issue, particularly those that are complicated or part of an emerging trend.

Policies 310

Policies Study Leadership Consumer 310

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Journalists need to look at it as a huge opportunity.

Journalism 69

Journalism Communications Survey Social Media 69

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . We also use monitoring services to catch breaking stories in areas of interest to client companies. They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible.

Media 102

Media Radio Print Newspapers 102

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

According to a study by the Pew Research Center, of people getting news on desktop or mobile, more prefer mobile (56% to 42% who prefer desktop). We’ve already heard about pilot efforts in this area in journalism; earlier this year Associated Press used “ robot journalists ” to write earnings stories.

Trends 120

Trends Mobile Video Film 120

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right? She has also assisted clients on numerous PACE Award entries.

Media Relations 92

Media Relations Automotive Media Survey 92

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. She took a national story/trend and brought it local. In fact, social distancing can be detrimental to the mental wellbeing of someone who is older. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia.

Case Study 100

Case Study Study Media Local 100

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Beyond PR

SEPTEMBER 19, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 40

Journalism Social Media Media Video 40

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.

Infographics 120

Infographics Social Media Media Journalism 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Bianchi Biz Blog

JUNE 5, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 75

Meeting Automotive Media Transportation 75

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The pool of cybersecurity reporters is relatively finite, so PR pros should pick and choose the most relevant trending story and offer their source only to the most appropriate reporters to maximize return-on-effort. . For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. Public trust in the press has been on the wane.

Media Relations 201

Media Relations Media Pitching Case Study 201

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 76

Creativity Study Survey Advertising 76

ImPRessions - Crenshaw Communications

JULY 27, 2021

It’s also key to learn about any given industry so you’re better equipped to monitor news, suggest new pitch angles, spot trends, and keep an eye on competitors. I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing.

Conference 368

Conference Pitching Agency Writing 368

Landis PR

JULY 19, 2021

Bulldog Reporter does not cover day-to-day PR news but does a fantastic job at taking studies from across the PR and marketing industries, condensing them down and making them relevant for a PR audience. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal.

Blogging 119

Blogging Case Study Journalism Resources 119

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Remote PR Jobs

SEPTEMBER 25, 2023

Newsroom employment fell 23 percent to 88,000 from 2008 to 2017, with the number of newspapers dropping 45 percent to 39,000, according to a Pew Research Center study.

Newspapers 100

Newspapers Publicity Journalism Report 100