Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Given the continued proliferation of social media, how have you seen the role of journalists evolve in recent years? You’ve worked in multiple mediums — podcasts, web series, television.

Conference 97

Conference Internal International Travel 97

Cision

JUNE 28, 2017

It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. What’s different is our means of storytelling. Smart brevity isn’t just a great way of doing journalism.

Pitching 159

Pitching Report Technology Storytelling 159

NewsWhip

FEBRUARY 12, 2020

The Daily Mail’s general coverage of the event landed the top spot by way of engagements and Joaquin Phoenix’s acceptance speech for his Best Actor win made the rounds on social for his focus on animal cruelty. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Film 78

Film Fashion Journalism Storytelling 78

Communications Conversations

OCTOBER 10, 2019

Social media. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. Senior-level social content.

Brand 79

Brand Branding Survey Conference 79

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Engagements to Web Content for Holidays in 2019. As this graph charts engagements to web content YTD, we see Christmas content drop off come January, get a sudden bump mid-summer, and then Halloween takes over from there.

Web 116

Web Data Trends Brand 116

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

OCTOBER 18, 2019

While the web was focused significantly on Morey’s actions and the NBA’s response, social media told a different story. While social media continued to weigh in on the situation, stories began to die down until LeBron James made a comment about the situation. Katherine Ellis.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. “Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Shift Communications

NOVEMBER 21, 2014

It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it. At SHIFT, we’re fully committed to an integrated approach that includes multiple aspects of communications and marketing and the digital and social media that connect them.

Facebook 167

Facebook Real Estate Analytics Report 167

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 6, 2020

The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. Start listening: Podcast website. Apple Podcasts. Breaking Brand. Can we actually multitask?

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. The post CUNY Meetup Showcases Journalism Startups appeared first on.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Flack's Revenge

JANUARY 30, 2019

Emotion and narrative are pillars of storytelling. The Dangers of Twitter journalism. An interesting debate that followed was about the role of social media and especially Twitter in fanning the flames of knee-jerk journalism. Journalism is that conversation. What happened and how could things be different?

Media 120

Media Journalism Viral Twitter 120

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

ReimaginePR

SEPTEMBER 5, 2016

You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers.

Blogging 120

Blogging How To Infographics Writing 120

Stephen Waddington

DECEMBER 15, 2021

Accessibility is a significant area of investment for social networks and media platforms. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. Two different examples: a hilariously memorable Super Bowl commercial and a killer social media campaign. It was a six-year process.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52