PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 144

Data How To Storytelling Analytics 144

NewsWhip

FEBRUARY 12, 2020

Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Film 78

Film Fashion Journalism Storytelling 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

NewsWhip

OCTOBER 10, 2019

While web coverage of holiday trends garners significant engagement much earlier than the holiday mentioned in the article, Pinterest tends to keep attention closer to the actual date, with the season’s preparations starting about a month prior to the holiday. Top Articles for Holiday Trends in 2019. Katherine Ellis.

Pinterest 113

Pinterest Trends Comparison Data 113

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Web Strategy by Jeremiah Owyang. Web Ink Now. Advertising Age Online. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 28, 2017

It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. What’s different is our means of storytelling. Smart brevity isn’t just a great way of doing journalism.

Pitching 159

Pitching Report Technology Storytelling 159

NewsWhip

SEPTEMBER 26, 2019

million engagements across the web and social and was shared over 265k times on Facebook. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Social Media 127

Social Media Media Instagram Facebook 127

Flatiron Communications

NOVEMBER 23, 2014

Four years later, it moved to an expansive new location on East 52nd Street with state-of-the-art screening rooms, an auditorium, and the capacity to house the largest collection of TV, radio and web programming anywhere. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”

Storytelling 34

Storytelling Television Radio Media 34

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

OCTOBER 10, 2019

Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. Yes, video storytelling is at an all-time high in terms of interest. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list.

Brand 79

Brand Branding Survey Conference 79

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one. You’ve worked in multiple mediums — podcasts, web series, television.

Conference 77

Conference Internal International Travel 77

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Google knows this too and is leading the charge.

SEO 94

SEO Google Storytelling Writing 94

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. As this graph charts engagements to web content YTD, we see Christmas content drop off come January, get a sudden bump mid-summer, and then Halloween takes over from there. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Web 116

Web Data Trends Brand 116

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

Ishmael's Corner

MARCH 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story.

Storytelling 60

Storytelling Communications Publicity Media 60

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. And if you want to discuss developing new channels for your storytelling, let me know. How do you do it? I would be happy to hear from you. –John.

Television 75

Television Storytelling Groups System 75

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Storytelling 87

Storytelling Measurement Ethics Web 87

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. According to Search Engine Journal, SEO leads have a 14.6 Or simply put — driving revenue. percent close rate. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. The grab bag post is back. That’s what I thought.

Radio 60

Radio Storytelling SEO Engineering 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 190

Writing Communications Marketing B2B 190

NewsWhip

OCTOBER 18, 2019

While the web was focused significantly on Morey’s actions and the NBA’s response, social media told a different story. Katherine is a Content Strategist working at the confluence of journalism + marketing. If you’d like to monitor your own media coverage in real-time, check out NewsWhip Spike. Katherine Ellis.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s content marketing (64%). email open rates (52%).

Survey 97

Survey Media Relations Corporate Communications 97

NewsWhip

JANUARY 16, 2020

Last year, over 147 million articles were published on the web and generated a combined 32 billion engagements. Most engaged web link each month of 2019. Katherine is a Content Strategist working at the confluence of journalism + marketing. So what made waves across social? million engagements, the Notre Dame fire at 2.7

Web 103

Web Local Journalism Storytelling 103

Shift Communications

NOVEMBER 21, 2014

It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it. We share Forrester’s notion that a web presence must have more social integration to make it effective and that you should exert as much control as you can over your own properties.

Facebook 167

Facebook Real Estate Analytics Report 167

PR 20/20

FEBRUARY 6, 2020

Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. And this podcast lives up to its name in many ways. Do we trust facts?

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

Rock the Status Quo

FEBRUARY 3, 2015

Put on your storytelling cap and head over to my website to choose your questions! Today most of our clients are web-based companies, and many are startups. I pick up a physical copy of the Journal and scan the left-hand “What’s News” because the main biz and finance stuff is there. Want to participate in the PR Pro Showcase?

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. ” What’s happening in public relations is happening right now in independent journalism. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ).

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. The post CUNY Meetup Showcases Journalism Startups appeared first on.

Journalism 120

Journalism Local Data Mobile 120

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60