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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. But one highly undesirable outcome is “fake news.”

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A brief guide to short-form video for brands

NewsWhip

Though a brand as influential as McDonald’s doesn’t necessarily need a large social media presence to drive sales, their evolution towards resonating with younger audiences has given them an even better reputation than before. Youtube Shorts Ironically, a platform that centers around videos has bought into even more videos.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Washington Post Fact Checker: The reputable media outlet offers a fact-checking landing page, as well as a newsletter that myth-busts untrue or misleading rumors circulating online.

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

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Running Corporate Communications and Social Media

wiredPRworks

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. Barbara Rozgonyi on Clubhouse. wiredPRworks.