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A brief guide to short-form video for brands

NewsWhip

Though a brand as influential as McDonald’s doesn’t necessarily need a large social media presence to drive sales, their evolution towards resonating with younger audiences has given them an even better reputation than before. Youtube Shorts Ironically, a platform that centers around videos has bought into even more videos.

Video 148
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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Thinking Critically with Robyn Stevens

Critical Mention

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Share Tweet Share.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

How To 106
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Adele, Social Strategy and Brand Management Power

Solo PR Pro

Scripps School of Journalism at Ohio University. But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get. I’m so fortunate to teach at one of the best journalism schools in the country at Ohio University.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. On distraction-fighting habits) Writing my goals in my journal daily. I'm either on or off. social media) is misled. (On

Writing 114
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.