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A brief guide to short-form video for brands

NewsWhip

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instead, bite-sized, short-form videos are where brands will see the most engagement. The average consumer’s attention span is short.

Video 148
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Maxim Behar: What will be the television of the future

Maxim Behar

Host: Television has a long history behind it. However, the unstoppable growth of the online video market is tipping the historical balance between TV channels and content creators, who are forced to adapt to changing cultural practices and new modes of distribution. Maxim : It depends on the concept of television.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

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Super Bowl Ads draw attention even before the big game

NewsWhip

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. So, who made headlines, which publications spread the news, and what was the public sold on during this time? million U.S. Let’s take a look.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167
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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

NEWSnet is an American news-oriented free-to-air television network and newscast production company. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. How long have you been in journalism and how did you get started? The more people I get to interview, the merrier.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Media interest in this story will continue until the public health crisis abates. The novel coronavirus (COVID-19) is dominating the news cycle in unprecedented ways.

Resources 214