Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Data Journalism. Trend Spotting.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. The invitation seemed interesting at first. One of a handful of journalists! That’s when I saw the specifics.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Pretty much anything that’s trending will already be discussed in trades.

Interviews 296

Interviews How To Reddit Journalism 296

Cision

JUNE 6, 2016

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. .

Pitching 120

Pitching Trends Data Industry 120

Bianchi Biz Blog

JANUARY 8, 2024

Can you tell us what types of stories, trends or issues are on your radar now? This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. It was even heated!

Meeting 97

Meeting Energy Local Media 97

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Can you tell us what types of stories, trends, or issues are on your radar now? How do I write it so they follow along without getting bored?

Meeting 92

Meeting Engineering Journalism Media 92

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 138

Pitching Report Writing Energy 138

Cision

SEPTEMBER 30, 2016

Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart. We’ve got tips from Dao on what and how to pitch tasty treats and stories. I also write for Liquor.com.

Pitching 120

Pitching Travel Trends Print 120

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Meeting 95

Meeting Automotive Media Journalism 95

Remote PR Jobs

SEPTEMBER 25, 2023

Tools like Google Trends can help you keep track of the progress you’re making during outreach. Try launching lookalike campaigns from traffic generated from an article you pitched. Your goal when pitching should be to bring value to the reader. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. It’s The Newspaper of Record, The Grey Lady, and a journalism institution.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Bianchi Biz Blog

JUNE 5, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Automotive Media Transportation 75

Bianchi Biz Blog

SEPTEMBER 11, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 104

Meeting Media Travel Journalism 104

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

JUNE 19, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter!

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Can you tell us what types of stories, trends or issues are on your radar now? Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JULY 10, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? It’s one thing to write about how cars are changing from behind a desk. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism.

Meeting 86

Meeting Report Transportation Automotive 86

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I have been writing about vehicle infotainment centers and connectivity. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 84

Automotive Report Meeting Radio 84

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Finally, about 40% either have no plans to use it, or simply aren’t sure. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Marketwired

DECEMBER 8, 2015

Her journey began in college when a professor inspired her to pursue a career in journalism. Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. How long have you been in journalism and how did you get started?

Report 84

Report Meeting Automotive Media 84

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. You can see the discussion on Twitter via #BWChat.

Reddit 159

Reddit Media Analytics Trends 159

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. In a few years, PR robots may pitch media robots, but will they meet for lunch?”.

Technology 66

Technology Trends Survey Report 66

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Can you tell us what types of stories, trends or issues are on your radar now? I currently write about new cars, trucks and SUVs as well as historic autos, auto people and the industry itself.

Automotive 75

Automotive Meeting Engineering Media 75

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s extremely comprehensive and well worth the time to read as it outlines in detail some of the planned changes publishers will undertake this year.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

JULY 26, 2022

You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches.

Media 169

Media Pitching Agency Guidelines 169

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? If so, this could drive a pitch that lands. Ultimately, great stories drive PR and journalism.

Survey 195

Survey Journalism Agency Data 195

Bianchi Biz Blog

APRIL 18, 2022

Can you tell us what types of stories, trends or issues are on your radar now? When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Meeting 77

Meeting Automotive Media YouTube 77