Bianchi Biz Blog

MAY 6, 2024

But also, what would a user on our website be curious to learn about? How long have you been in journalism and how did you get started? A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication. Any pet peeves with PR people?

Meeting 89

Meeting Media Pitching Newspapers 89

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 65

Journalism Brand Branding Advertising 65

Communications Conversations

SEPTEMBER 10, 2020

I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018.

Radio 167

Radio Journalism Interviews Energy 167

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Cloud) and print (The Minneapolis St.

Media Relations 100

Media Relations Pitching Media Report 100

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. What story or stories are you most proud of?

Meeting 97

Meeting Automotive Media Journalism 97

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Landis PR

JULY 12, 2021

Steve convinced hardened sports media personalities and sports stars to open up about how one man affected their outlook on life, not just the business they all participated in. LCI’s own Robin Carr contributed an essay to “Remember Who You Are: What Pedro Gomez Showed Us About Baseball and Life.”

Meeting 128

Meeting Sports Media Print 128

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 177

Newspapers Industry Print Journalism 177

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Automotive Engineering Journalism 74

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 98

Survey Industry Leadership Study 98

Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit? What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? How long should a media kit be? How do you prepare a media kit? Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Mora Communications

AUGUST 18, 2016

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. . Copyright © Mora Communications Inc.

Journalism 40

Journalism Print Groups Communications 40

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Mora Communications

AUGUST 18, 2016

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. . Copyright © Los Angeles PR Firm | Mora Communications Inc.

Journalism 40

Journalism Print Communications Groups 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. TV editor Sarah Rodman points out that everything is faster because of digital, including how media organizations approach headlines.

Film 211

Film Pitching Print Journalism 211

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Build better relationships with today’s journalists by remembering these media insights and PR tips.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. How long have you been in journalism and how did you get started? The last time I wrote this, I bragged about my gymnast daughter.

Meeting 79

Meeting Automotive Media Newspapers 79

Communications Conversations

MAY 30, 2018

So, sometimes people start talking about finding a job in another industry. Many people TALK about quitting the PR/comms/social field, but the truth is very few do. Today, I thought it would be interesting to look at what these folks do now, why these three made the switch, and what they enjoy most about their new careers.

Apparel 106

Apparel Public Affairs Training Corporate 106

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Would you tell us a little about yourself? But I believe in the mission.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 3, 2016

Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. What are some key components of a successful media relations strategy? For example, is this a wire or a print story or both?

Pitching 0

Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 87

Automotive Journalism Interviews Engineering 87

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. How long have you been in journalism and how did you get started?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I drove it through forests, swamps, sand dunes, mountains and just about any type of terrain you can imagine. Wilson award for business journalism. My other proud moment was a commentary I wrote about a driver who was involved in a very serious crash.

Meeting 87

Meeting Media Chemicals Radio 87

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

MAY 16, 2022

They are making their way into every component and application, bringing about some really interesting advancements and new solutions. But if I have to pick one, I think it would be the articles I have written about the U.S. How long have you been in journalism and how did you get started? of Energy’s SuperTruck program.

Meeting 75

Meeting Media Engineering Journalism 75

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. How long have you been in journalism and how did you get started? Do a little research on if the brand you are pitching would care about the news. My pathway was very typical.

Meeting 92

Meeting Transportation Media Journalism 92

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Reputation Us

AUGUST 1, 2016

He supported the PR team through media relations and content development for the web, social and print. About LT Public Relations.

Internal 60

Internal International Crisis Management Retail 60

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years. And before that, I was an English and Journalism student at Bowling Green State University. Tell us a little about yourself (family, interests, hobbies, background, etc.)

Engineering 79

Engineering Automotive Agriculture Media 79

Cision

JULY 2, 2015

Also, according to Reuters, “When asked about the value of different news sources, users generally praised social media for bringing them new stories they would not have seen otherwise, but had reservations about the accuracy and reliability of news found via social media.”. Want to see how journalism is changing?

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. It will include reputation management, crisis management, brand enhancement and media relations. How did you make the switch from journalism to PR?

Newspapers 120

Newspapers Journalism Pitching Report 120