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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

You can write a funding announcement press release in your sleep. . Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308
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Why AI won’t Replace PR

Flack's Revenge

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., And: what do the strides mean for things like privacy and jobs? After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon?

Insurance 234
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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Networking isn’t only about getting interviews. Research specialist sectors. Talk to everyone.

How To 189
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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview.

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I have been writing about vehicle infotainment centers and connectivity. I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy.

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Content Curation’s Last stand?

Flack's Revenge

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it is not really fair just to blame tech, as who doesn’t like Free? Curation’s Last Stand?