Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., And: what do the strides mean for things like privacy and jobs? Can we expect an army of PR writing and pitching flack-bots any time soon? Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 156

B2B How To Pitching Conference 156

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

Pitching 159

Pitching Privacy Resources Travel 159

ImPRessions - Crenshaw Communications

MAY 4, 2018

Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. It’s a good idea to go after your ideal job with the same skills and enthusiasm you would use in the workplace – pitching a story, or securing a new client.

How To 189

How To Nonprofit Privacy Interviews 189

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? For family, the feelings of shock and horror might never go away.

Pitching 272

Pitching Viral Interviews Education 272

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 84

Automotive Report Meeting Radio 84

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. A scandal like a privacy breach? Seeing your byline next to an article in VentureBeat or AdAge is a great feeling.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. When you’re out there interviewing for another job and they want to know, why’d you leave your last job? It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. These groups created quality panels and presentations that provided attendees with information – not just sales pitches. . SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60

Communications Conversations

JANUARY 14, 2016

Scary from a privacy standpoint–no question. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. Information you can use to your advantage to help you craft that perfect pitch. Freeeeaaaaaakky. The best part? Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 190

Writing Communications Marketing B2B 190

Bianchi Biz Blog

MAY 22, 2023

I’m looking for trend stories about auto cybersecurity practices, stories about breaches at automakers made by white hat (good) and black hat (bad) hackers, privacy and data issues and any issues about software-defined vehicles. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

The Hoffman Agency

AUGUST 29, 2019

PR professionals are constantly tasked with creating new and fresh ideas for pitches, bylines, social media content and more. CNN posts an interview with your client’s spokesperson who addresses the ongoing issues between China and U.S. To find out more about our privacy rules, please read more here: [link]”. Scenario #3.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Waxing UnLyrical

DECEMBER 16, 2010

Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. Someone asked me the other day if I thought social interaction could replace F2F, and I said definitely not (this was in the context of pitching media), but I do think it can serve as a stepping stone, or even a bridge to further, IRL interaction.

Social Media 89

Social Media Media Facebook Twitter 89