Interviews Journalism Leadership SEO 
Rock the Status Quo
FEBRUARY 9, 2015
Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do?
Cision
JUNE 25, 2015
If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Write a press release.
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Solo PR Pro
JUNE 8, 2021
But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.
wiredPRworks
AUGUST 2, 2016
Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. AMA CEO Russ Klein Marketer’s Confidence Interview. I’m curious – how does your marketing confidence compare?
Communications Conversations
JUNE 14, 2018
Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc.
PRSay
MAY 23, 2018
Similar to trade journals, podcasts cover an array of niche subjects. An added bonus for the SEO team: Most blogs allow guests and contributors to include backlinks throughout their content. Explain this to your client and show examples of past work to support your point. Embrace the niche appeal of podcasts. Blogs are easy to share.
Ishmael's Corner
MAY 5, 2015
The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). The second pillar involves differentiating our offering.
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