Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. Martin at the Stanford Graduate School of Business and Marcel Garz at Jönköping International Business School. That was recently demonstrated by Gregory J.

Public Affairs 195

Public Affairs Viral Government Policies 195

Bianchi Biz Blog

APRIL 11, 2024

Here are some of the highlighted numbers from CES 2024: 138,739 participants, 40% of which were international attendees hailing from outside the U.S.A. Here are some of the highlighted numbers from CES 2024: 138,739 participants, 40% of which were international attendees hailing from outside the U.S.A. It can be a lot of work.

Automotive 99

Automotive Mobile Government Technology 99

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. It is basically making an educated guess, based on probability, about words.

Software 78

Software Company Pitching Training 78

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. About this time last year, SocialChorus was acquired by a private equity firm for $100 million.

Software 156

Software Tools Print Technology 156

Sword and the Script

JULY 5, 2022

It won’t be long before our complaints about the summer heat are transformed into groans because Walmart has rolled out the Santa Claus displays. The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. International media. Internal comms tips.

Technology 94

Technology Software Survey Internal 94

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 187

Internal International Data Communications 187

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? 100 million internal comms platform. Internal comms platform Firstup said it “surpassed $100 million in Annual Recurring Revenue (ARR).”

Analysis 147

Analysis Tools Software SMB 147

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. 1) Security risk and ransomware visits PR software vendors. There’s a PR tech question in there too! Sign up here.

Software 103

Software Analysis Data Tools 103

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack?

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. It has truly taken the pain out of PR reporting.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 103

Software Reddit Marketing Survey 103

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JULY 14, 2020

But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. UberConference. In the age of remote working, we all meet virtually.

Tools 295

Tools Software Survey Meeting 295

Agility PR Solutions

DECEMBER 22, 2021

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144

Company Software System Internal 144

Sword and the Script

JANUARY 28, 2020

If you set up a search for your organization, Notified will surface reporters and influencers that have written about you. Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 117

Software Tools Publicity System 117

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. This view was echoed in some of the remarks about the rebranding on Reddit. I’d love to hear about it.

Brand 151

Brand Branding Reddit Pitching 151

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Internal PR teams also rely on PR tech. The PR job of has never been more challenging. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

Cision

MAY 12, 2016

To understand how to report your ROI more accurately, get our step-by-step guide , which includes software suggestions and detailed insight. Internal and external events prevent everything from being nice and neat. Here’s a quick glimpse at what you’ll learn: 1. Understand Limitations.

System 120

System Measurement Software Data 120

PRSay

FEBRUARY 24, 2023

Bohush, a PR specialist at MacPaw, a software company headquartered in Kyiv, shared her harrowing experiences and lessons learned during a recent livestream webinar hosted by PRSA’s Thoroughbred Chapter in Kentucky. The company had heeded early warnings about the war and created a plan to help prepare its team.

Software 145

Software Energy Internal International 145

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches. At PressPage we are continuously striving to be a trustworthy and reliable partner to our customers.

Software 135

Software Enterprise Data Internal 135

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Implementing a media monitoring platform is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. In the PR software space, I think we have yet to see that – period. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020.

Software 133

Software Reddit Technology B2B 133

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Annual spending on PR software grew 14.7%

Blogging 158

Blogging B2B Software SEO 158

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. My email to the company asking about this went unanswered. PR tech mentions.

Software 86

Software Pitching Internal International 86

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Implementing a media monitoring platform is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software!

Software 151

Software How To SEO System 151

Sword and the Script

MARCH 17, 2020

Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus. That’s what businesses should think about right now – staying off the net. The military has well-defined etiquette for radio network traffic. These are strange times.

B2B 80

B2B Crisis Communications Crisis Software 80

PRSay

DECEMBER 8, 2023

Larger organizations can survey employees or take a poll in a meeting using interactive presentation software. If your internal surveys show that employees would prefer something else, then there are plenty of alternatives to holiday festivities that can boost morale. About half of us attended the exhibit.

Employee 94

Employee Survey Software Creativity 94

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2.

Survey 149

Survey Software B2B Pitching 149

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

So how can a brand representative go about building a B2B event around a remembrance or holiday? Brands should be selective about which holidays they celebrate. Check out this post from Ron Stein about annual events and holidays B2B brands can leverage.) One example included an event for event software company Bizzabo.

B2B 156

B2B How To Conference B2C 156

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. Briefing: Notified by Intrado is a Promising PR Software Tool that Supports 5 Central. All-in-one PR software startups. Prezly (Belgium).

Technology 94

Technology Software Resources Pitching 94

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. The study was undertaken manually.

Communications 129

Communications Software Internal International 129

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches. At Presspage we are continuously striving to be a trustworthy and reliable partner to our customers.

Software 78

Software Enterprise Data Internal 78

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 128

Software Analytics Technology Video 128

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191