Landis PR

JULY 25, 2022

This recent announcement yielded multiple broadcast and print stories. It often takes multiple rounds of discussions to align the communications professionals and for them to coalesce their internal buy-in. Within a partnership announcement, there should be enough storytelling, and media outlets, to go around.

Pitching 98

Pitching Agency Print Storytelling 98

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

Brand 160

Brand Branding Film Internal 160

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ownership of storytelling is allowing us to outpace other marketing rivals. #4 The decline of traditional print media is at the heart of this change. #5

Report 85

Report Analysis Financial Reputation 85

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. So we decided to analyze the local stories and publishers that are getting the most public interest. Let’s dive in. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion.

Leadership 111

Leadership Brand Branding How To 111

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

ReimaginePR

AUGUST 15, 2016

Printed literature. Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Your social media pages and profiles: LinkedIn.

Employee 120

Employee Social Media Education Brand 120

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Beyond PR

JUNE 8, 2016

Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Communication World is a publication of the International Association of Business Communicators (IABC).

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Chris Lynch: Is print media dead? Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Something eighteen months ago can be commoditized today.

Report 225

Report Media Advertising Advertising 225

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". Champion clients think intentionally about our partnership, the strengths an agency brings to the table, and how to best match those strengths with their own internal resources. Once you’re sick of telling it, people are starting to understand.

Enterprise 46

Enterprise Agency Creativity Print 46

The Hoffman Agency

FEBRUARY 28, 2020

He tackled the internal business units which weren’t turning a profit. Let’s set up a T-shirt printing department. Vig was the first head of the business who was not a member of the founding family — a potential risk, but in some ways the ideal new hand who could look at the business more objectively.

Retail 36

Retail Print Financial Examples 36

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents.

B2B 52

B2B Communications Media Newspapers 52

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. As you go through this internal monologue, jot down the responses that seem most likely to resonate with “the outsiders.”.

Pitching 40

Pitching Media Small Business Writing 40

Cision

MAY 21, 2015

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. A show about communicating with clients, prospects and employees – in person, in print and online. 32) Shel Holtz & Neville Hobson. 33) Jenn Swanson. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120