Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 7, 2023

Muck Rack has always taken a different approach to compiling media lists. As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.

Employee 141

Employee Software Survey Tools 141

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 1, 2019

There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. The company’s product page has some additional product descriptions and visuals. Notified (monitoring and measurement).”. Agility PR Solutions is a subsidiary of Innodata Inc.

Pitching 62

Pitching Analysis Report Video 62

Sword and the Script

NOVEMBER 26, 2019

I had a chance to catch up with the product management team working on the Cision Impact product. They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product.

Publicity 92

Publicity Media Advertising Advertising 92

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Give employees hope.

Employee 86

Employee Real Estate Video Internal 86

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. You could give product to supporters and consumers. Now, internal is external. But we weren’t talking about that internally. Where the challenge happens, is both internal/external wants to be transparent and open.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Pay attention to their previous work, the types of stories they write, and their social media presence.

Video 88

Video Publicity Marketing Analytics 88

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. The service will no longer be available as of August 1st 2021 [sic].”

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. I’ve spoken to Mr. Croll recently and he’s given me a close look at the product. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 178

Survey Marketing B2B Study 178

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Research, measurement, optimization and patience are key to success. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentically connecting with customers on the problems your product or service is solving. Without it, customers and partners will lose loyalty to your brand.

Writing 198

Writing Communications Marketing B2B 198

Stephen Waddington

NOVEMBER 21, 2018

Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 77

Corporate Communications Survey Employee 77

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Managing relationships with media is only one area of practice. This relates the previous point about earned media.

Industry 153

Industry Publicity Agency Community 153

Shift Communications

AUGUST 17, 2018

Are your client’s product costs lower, making their offerings more accessible to the masses? Earnings are the perfect opportunity to give fresh legs to topics previously pitched – even if they’ve already been covered by media and especially if they’ve contributed to your client’s latest earnings results. faster load times) and more.

Pitching 83

Pitching Product Launch Data Measurement 83

PRSay

MAY 18, 2016

Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. How can you measure success of the long-form posts? ” “We don’t know how to manage or monitor it!”

Corporate 100

Corporate Leadership Brand Branding 100

Mindful Marketing

FEBRUARY 15, 2017

A product or service without customers is a moot point. And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment).

Agency 50

Agency Crisis Communications Measurement Analytics 50

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. billion in 2019.

Government 103

Government Education Print Ethics 103

Prohibition

JULY 19, 2018

Let’s start by distinguishing the differences between marketing, advertising and public relations – all of which are known to cross paths, causing confusion between the disciplines. Marketing is a discipline used to emphasise the promotion of products and services for revenue or indeed commercial purposes. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Mindful Marketing

DECEMBER 17, 2015

Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. You are a founding member of PR Boutiques International. I love theater, good writing, tennis and skiing. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Everyone’s busy.

eBook 60

eBook Creativity Agency Exercises 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Instead of leading first with product, Joe believes entrepreneurs should be building audiences…then they can sell whatever they want.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. It could be man-made—for example, a product recall. For example: A lawsuit alleging dangerous product defects. How will they deal with the media? Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. A PR firm’s size.

Corporate 60

Corporate Communications Web Creativity 60