Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' In doing so, it is very important to also focus on the internal part and the local aspects of each unit as well."

Strategy 60

Strategy Communications Local Technology 60

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning. However, it should be.

Leadership 182

Leadership Reputation Internal International 182

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. What’s on the mind of PR professionals these days?

Conference 109

Conference Internal International Storytelling 109

5W PR

MAY 27, 2022

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: May 17 – 20, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

MARCH 28, 2016

At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

Employee 77

Employee Automotive Storytelling Internal 77

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round.

How To 149

How To B2B Pitching Storytelling 149

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company.

Measurement 195

Measurement Pitching Data Media Relations 195

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive.

Corporate 274

Corporate Leadership Advertising Advertising 274

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. The event opens with a pre-week for beginning podcasters May 3-7.

Strategy 52

Strategy Case Study Marketing Energy 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 192

Marketing Content Marketing Data Social Media 192

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Most PR people don’t have hands-on experience with the often esoteric technologies. Results : Better counsel and marketing integration, and more impactful storytelling. Why a Challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

Conference 113

Conference Communications Storytelling Social Media 113

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. The event opens with a pre-week for beginning podcasters May 3-7.

Strategy 40

Strategy Case Study Marketing Energy 40

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 144

Data How To Storytelling Analytics 144

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. PR Strategy for PropTech Companies. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. That testing needs a way to show what’s working and what’s not.

Media 101

Media Storytelling System Technology 101

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates.

Survey 81

Survey Corporate Communications Financial 81

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. Each account is very different from the other, so I am constantly learning about new topics and new media outreach strategies. Each account is very different from the other, so I am constantly learning about new topics and new media outreach strategies.

Storytelling 69

Storytelling Internal International Instagram 69

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. In a world that is constantly propelled by technology, it is essential to have storytellers who can communicate to businesses and individuals how technology can add value to their work and lives.

Storytelling 59

Storytelling Technology Internal International 59

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. Technology.

Marketing 52

Marketing Technology Internal International 52

The Hoffman Agency

MARCH 14, 2023

Though I learned about storytelling throughout four years at college while pursuing a public relations degree, the internship dramatically impacted my perspective of storytelling. To complete the story, the storyteller needs to be attentive and patient while also being logical and efficient.

Storytelling 36

Storytelling Internal International Industry 36

The Hoffman Agency

MARCH 14, 2023

Though I learned about storytelling throughout four years at college while pursuing a public relations degree, the internship dramatically impacted my perspective of storytelling. To complete the story, the storyteller needs to be attentive and patient while also being logical and efficient.

Storytelling 36

Storytelling Internal International Industry 36

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. We work through issues and crises that have the potential to be bigger through advancements in technology.

Storytelling 106

Storytelling Technology Course Privacy 106

Burrelles Fresh Ideas

OCTOBER 10, 2023

For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling.

Video 87

Video Publicity Marketing Analytics 87