article thumbnail

Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Loss of reputation is a big risk for any brand. Exercise Your Reputation. “If

article thumbnail

The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Action 8: Insure Reputation Risks.

article thumbnail

13 ways to get your insurance company in the news

Axia PR

Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. So how do insurance companies get in the news? insuranceWhy is news coverage so great for a company?

article thumbnail

Can your insurance cover the costs of hiring crisis public relations?

Axia PR

Crisis PR is key to a great crisis plan, so make sure your insurance helps you pay for it. One of these expenses includes crisis public relations to manage your reputation in such a trying time. Having insurance help pay for crisis PR is a big help, but can insurance do that?

article thumbnail

Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK.

article thumbnail

Use these video tactics to market your health insurance offerings

PR Daily

We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks. The health insurer used video to announce the promotion and explain how to take advantage of the perk: 2. Many common insurance terms are difficult to understand.

article thumbnail

Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. Your health insurance provider. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations. The post Linking Cybersecurity and Corporate Reputation.

article thumbnail

Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom

PR Daily

Here are today’s top stories: Insurance companies issue refunds and credits. Allstate, Geico, American Family Insurance and Liberty Mutual are giving consumers credits and refunds for their vehicle policies as the number of customers on the road has dropped with stay-at-home orders.

article thumbnail

Talkin’ Reputation, Crisis and Cyber Risks: RepUs’ Casey Boggs To Present at Three Conferences in February 2020

Reputation Us

Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. In February 2020, Casey Boggs of ReputationUs will be presenting at three upcoming conferences to address pressing issues around reputation risks, crisis management and cybersecurity.

article thumbnail

2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls

Reputation Us

In other words, there are clear indicators that “reputation earthquakes” are coming this year. 2020 REPUTATION “EMERGENCY PREPARATION KIT”. Your best insurance is foresight, forecast, and forward-thinking action. RepUs has launched its simple 2020 Reputation Emergency Preparation Kit for organizations to be prepared for the shakes, the rattles and the rolls of this new decade. Take a deep breath everyone. 2020 will be a wild ride!

article thumbnail

New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. While consumers hold organizations to high standards, they also understand that cyberattacks do occur,” said Casey Boggs, president of RepUs, a firm specializing in reputation management and cybersecurity preparations.

article thumbnail

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!

article thumbnail

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

Where can you find a digital marketing transformation webinar for insurance sales rep pros? PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. The post Digital Marketing Transformation Webinar for Insurance Sales Reps Pros appeared first on wiredPRworks.

article thumbnail

#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years.

article thumbnail

Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. From the November 28, 2022 issue of Financial Brand.

Twitter 78
article thumbnail

A Simple and Wise Approach to Reputation Security

Reputation Specialist Michael Toebe

If you have worked long and hard to build a respected and valued reputation you certainly want to take every ethical step to guard and maintain it. For most people, the path to that figurative type of insurance might be well known, simple and well traveled.

article thumbnail

Eight Ways a Construction Company Can Manage Damage to its Reputation

Axia PR

This applies to their reputation as well. A bad reputation can undo thousands of hours of hard work. Just like getting contractor insurance to safeguard your construction business, you also need to protect your company’s reputation at all times if you want to stay competitive.

article thumbnail

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

Vulture recently published an article detailing the work of a team of data researchers for startup SpottedRisk, which “plans to sell ‘disgrace insurance’ to entertainment companies and commercial brands, making the risk of celebrity downfall as quantifiable and reimbursable as that of floods and car crashes.”. The post Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing appeared first on PR Daily.

article thumbnail

Western Bankers Association Partners with ReputationUs to Elevate Incident Response Program to Address Uptick in Cyberattacks During Pandemic

Reputation Us

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Cyber insurance industry updates.

Banking 78
article thumbnail

Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. Physicians are particularly vulnerable to reputation attacks for a number of reasons and, unfortunately, face a difficult challenge responding to them because of HIPAA restrictions. Combating False, Harmful Reviews and Protecting Your Reputation. Monitor your online reputation. By Whitney C.

article thumbnail

Fostering Insurtech Success at GILS 2019

Flack's Revenge

Despite the march to digital transformation, old school documents of all kinds still dominate insurance. Collaborating with Insurers. The next panel was especially interesting as it focused on how insurtechs and insurers can collaborate for the best results. Chad Nitschke , Co-Founder and CEO of Bunker (an insurer and technology platform that serves SMBs) contacted and now works with Chubb. ” Building Excitement for Life Insurance.

Insurance 139
article thumbnail

Would you buy a car from that man? Reputation is personal

Prakkypedia

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’. We could debate why car salespeople (and estate agents and insurance brokers) may be lowly-ranked. journalism Media public relations reputation management

article thumbnail

Ransomware Protection: Don’t Wait Until You’re Infected.

Reputation Us

Cyber Insurance is Partial Coverage. When trying to prioritize spend, one might be tempted to think they can fall back on cyber insurance as an alternative to taking proactive measures. Downtime, especially when significant, can be crippling — and likely not covered by insurance.

article thumbnail

Active Shooter Preparedness: A RepUs Blueprint & Training

Reputation Us

Having helped organizations respond to dozens of crises each year, ReputationUs (RepUs)—a global firm specializing in reputation management and crisis mitigation—is internationally experienced in crisis response planning, training and immediate support.

article thumbnail

Yearlong Crisis Coverage

Reputation Us

With evolving rules, regulations and recommendations, coupled with uncertain global economic fallout and a national reckoning on racial and social justice issues, the necessity for continuous REPUTATION PROTECTION and CRISIS RESPONSE has never been more apparent.

article thumbnail

Start Burning Bridges Today

Reputation Specialist Michael Toebe

We can teach ourselves to break free from, overcome and turn our backs forever on what is either not serving us well in the present or that which will likely catch up to our name, reputation and well-being in the future. Photo by Yaoqi on Unsplash.

article thumbnail

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Crenshaw Communications imPRessions public relations reputation customer relations customer service PR

article thumbnail

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer. By the same token, the PR department or agency should be evaluated not just on positive earned media generated, but metrics related to enhanced reputation.

article thumbnail

How to Create an Employer Brand That Attracts Top Talent

PRSay

It’s the reputation your company has as an employer. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Thought Leadership branding employee communications reputation management success

Brand 145
article thumbnail

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

Reputation Us

My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs. Many physician websites contained the generic […]. The post A PR Treatment for the Healthcare Industry. Remedy One: Social Media appeared first on LTPR.

article thumbnail

The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reputation).

article thumbnail

Waiting for Better and Wiser

Reputation Specialist Michael Toebe

We all want “good” now yet rarely do we want to accept it will come at a high cost later, emotionally, relationship-wise, reputation-wise and financially. What strategy, insurance and safeguards can they help you with or help you maintain a high standard regarding? Anthony Bourdain.

article thumbnail

The Real Danger of Denying the Risks of Our Decisions

Reputation Specialist Michael Toebe

These are important, critical questions to ask and honestly answer on the path to creating reliable “insurance” against the very poor decision-making most all of us have likely exhibited at some point and are still capable of today.

article thumbnail

How to safeguard your reputation in a crisis

PR Daily

Reputations are won or lost in the moment after a crisis. Whether you win or lose, your reputation is far more within your control than you might think. The single biggest predictor of loss of trust—including reputational—is the perception that you don’t care. Just like insurance, you may never need it, but your investment will come in very handy if you do. In midst of your response, it’s easy to forget to protect your status and trustworthiness.

article thumbnail

The Lies We Believe are Risks We Shouldn’t be Taking

Reputation Specialist Michael Toebe

What if that “loyalty” to lies becomes our reputation? Steven Furtick. People and organizations as well often don’t believe it’s possible to fall victim to believing lies yet that mindset can prove to be a false sense of security.

article thumbnail

Why Are We Even Doing This

Reputation Specialist Michael Toebe

That query held my attention when I first read it and later when I aligned it with psychology, decision-making and actions, as those things affect how people view and judge us — which result in the reputation we create or confirm about ourselves. Michael K. Williams.

article thumbnail

Our Team

Reputation Us

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Hutchison focuses on business development for ReputationUs, by cultivating partnerships with companies and nonprofits who seek to enhance , protect and defend their valuable reputations. Casey Boggs. President. Jennifer Holzapfel-Hanson. Content Manager. Judith M. Hutchison.

article thumbnail

The Often Invaluable Importance of Paying for Professional Opinion

Reputation Specialist Michael Toebe

The same holds true with professional relationships, their quality and one’s reputation — professional opinion is of significant benefit and to many people’s surprise, a need. We perceive what we perceive and know what we know.

article thumbnail

Wisdom of Seeking Problems

Reputation Specialist Michael Toebe

And by not seeking out the problems early, it can become much more arduous to correct and overcome them and the costs might be amplified, including those to our reputation. It is insurance for our future well-being, whether in the immediate future or long term.