PRSay

JULY 6, 2021

It’s the reputation your company has as an employer. Your corporate brand. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Your corporate brand: The value employees help to deliver. The secret lies in your employer brand.

Brand 176

Brand Branding Employee How To 176

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109

Report Government Financial Trends 109

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues.

Publicity 199

Publicity Government Crisis Employee 199

PR Job Coach

DECEMBER 18, 2013

The reasonable man, Dr. Jekyll is concerned about reputation and doing good. With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking.

Insurance 223

Insurance Insurance How To Software 223

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Casey is ReputationUs’s founder and president. The post Our Team appeared first on ReputationUs.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” That was the case this past week for Lyft, ride-share rival to Uber.

Airlines 147

Airlines Insurance Insurance Viral 147

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Step 4: Keep an eye on your online reputation. If so, how secure is this database?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Step 1: Identify your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Flatiron Communications

FEBRUARY 16, 2015

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Waxing UnLyrical

MAY 18, 2015

Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. How to Become a Leader in Your Industry Using Social Media. Based in the Washington, D.C.,

Leadership 40

Leadership Insurance Insurance Community 40

Communications Conversations

NOVEMBER 14, 2018

At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporate reputation. How has insurance becoming interesting and fun for you? How has that played out for you at BCBS?

Energy 60

Energy Agency Insurance Insurance 60

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. This can be clear in a business that receives real estate or insurance work from an established broker relationship. How do you do it? (If Happy New Year!

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. When we closed another deal with different insurance vendor, we quickly published a press release announcing the new customer in the insurance space. Freeze competitive sales cycles.

Insurance 66

Insurance Insurance B2B Corporate 66

Communications Conversations

AUGUST 31, 2018

I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. It’s alot like buying life insurance or putting money into an emergency savings account. I think my background as a journalist plays well in corporate communications/PR.

Media 112

Media Journalism Report Video 112

David PR Group

OCTOBER 19, 2016

But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril. I can’t say as much for your teenager). Of course it does.

Web 40

Web Marketing Engineering Reputation 40

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202