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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Loss of reputation is a big risk for any brand. Exercise Your Reputation. “If

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Action 8: Insure Reputation Risks.

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporationsreputation. Your health insurance provider. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations. The post Linking Cybersecurity and Corporate Reputation.

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New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. While consumers hold organizations to high standards, they also understand that cyberattacks do occur,” said Casey Boggs, president of RepUs, a firm specializing in reputation management and cybersecurity preparations.

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Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom

PR Daily

Here are today’s top stories: Insurance companies issue refunds and credits. Allstate, Geico, American Family Insurance and Liberty Mutual are giving consumers credits and refunds for their vehicle policies as the number of customers on the road has dropped with stay-at-home orders.

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2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls

Reputation Us

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority. In other words, there are clear indicators that “reputation earthquakes” are coming this year. 2020 REPUTATION “EMERGENCY PREPARATION KIT”.

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Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. 2017 Corporate Citizenship Report, Aurora Organic Dairy. Corporate Responsibility Report 2017, Merck KGaA, Darmstadt, Germany. 2016 Corporate Responsibility Report, Raytheon Company. We are #UnitedTech—Puerto Rico Relief, United Technologies Corporation.

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Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

Here’s the corporate-speak McMillion used to open his address: … [W]e will strive to use these experiences to identify additional actions we can take to strengthen our processes, improve our technology and create an even safer environment in our stores. The accompanying visual also showed how reputation might be calculated: Celebrity scandal is as old as the tabloids, but the type of protection SpottedRisk will offer was hardly used even a decade ago [link].

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Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

PR Daily

It’s also important for employer branding, media coverage and a positive reputation in the community. This year we’re assessing the work of brands and agencies from around the world in PR Daily’s 2017 Corporate Social Responsibility Awards. Next the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Corporate Social Responsibility Awards. Corporate Social Responsibility & Sustainability Report 2016, Arrow Electronics.

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How to Create an Employer Brand That Attracts Top Talent

PRSay

It’s the reputation your company has as an employer. Your corporate brand. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Your corporate brand: The value employees help to deliver.

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Our Team

Reputation Us

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Casey Boggs. President. Jennifer Holzapfel-Hanson. Content Manager. Judith M. Hutchison.

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3 Strategic Ways to use Press Releases for Meaningful Influence

Sword and the Script

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. When we closed another deal with different insurance vendor, we quickly published a press release announcing the new customer in the insurance space. Henry Ford is often attributed as saying, “You can’t build a reputation on what you are going to do.” PR B2B corporate communications PR strategy PR tactics press releases

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List of winners: PR Daily’s Media Relations Awards

PR Daily

Pugh & Tiller PR: Raising Awareness for ProNavigator, the Google for Insurance. IMA Financial Group: Who will insure the metaverse? Daniel Zielinski: Insured Retirement Institute. Honorable mentions: Cerner Corporation: Cerner Government Services Brand Positioning Campaign.

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How offering historical context helps in a crisis

PR Daily

Here are some ways to tell that story to help bolster your reputation and build trust. Following the 1906 San Francisco earthquake and subsequent fire, Fireman’s Fund Insurance was devastated. First, it conveyed that the insurer was still open for business.

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Ragan and PR Daily announce Media Relations Awards finalists

PR Daily

Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan. Pugh & Tiller PR: Raising Awareness for ProNavigator, the Google for Insurance. IMA Financial Group: Who will insure the metaverse? Daniel Zielinski: Insured Retirement Institute. .

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Why Marketing Pros Should Care About the Dark Web

David PR Group

But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril. I spoke with several commercial insurance executives recently who told me that cybersecurity is the number one rising threat to businesses around the world.

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Mark Zuckerberg, Wake Up!

Scott Public Relations

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Business Building Reputation Management Thought Leadership building thought leadership thought leader

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Communicators reveal work perk preferences and employer attributes

PR Daily

Other top employer attributes include diversity and inclusion and strong corporate social responsibility (CSR) programs. The results confirm the immense recruiting and retention value of establishing a strong company reputation and a well-defined, compelling corporate mission.

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. With its splashy headlines and viral tweets, consumer PR gets all the attention.

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7 highest-ranked ESG brands for 2021

PR Daily

Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation. Environmental, social and governance (ESG) has become the new phrase that embodies corporate investment in social responsibility. Insurance: State Farm.

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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. And in any other year they might have worked to quell controversy and recover its reputation.

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Formulating a comprehensive stand on thermal coal and oil sands

PR Daily

The specialty insurer Axis, seeking to publicize its stepped-up efforts on climate-risk mitigation, started its campaign internally and touched all the bases on its way to a coordinated rollout. I serve as chief communications officer at Axis, a leading specialty insurer and global reinsurer.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

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How Aflac overcame changes in Facebook’s algorithm

PR Daily

One of the campaign’s architects, corporate communications consultant Chris Ehrhart, spoke with PR Daily about how brand managers can overcome Facebook’s new priorities. “In In this digital environment, all avenues lead to content,” Ehrhart says, “and the quality of your content is important, but when it comes to building a company’s reputation on Facebook, I would lead with the following three focus points: authenticity, transparency, and an ‘others-centric’ approach.”.

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Communications Week welcomes comms leaders to 2022 Advisory Board

PR Daily

Andrew Bowins is known for his work in large, complex multi-national organizations managing difficult and highly sensitive brand, reputation and communications issues. Laura Brusca, Senior Vice President of Corporate Communications, Forbes.

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3 telltale signs your downsizing has created a diversity desert

PR Daily

It is a painful truth that corporate interventions in an economic crisis often involve downsizing. The power of corporate social responsibility (CSR) to stabilize businesses during a crisis is already well established.

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New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

The reasonable man, Dr. Jekyll is concerned about reputation and doing good. With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking. Moving up the corporate ladder does not lesson the obligation to help. Networking is the oxygen of the connected economy. It is the currency of consumer collaboration.

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Costly commas and other pricey punctuation goofs

PR Daily

However, as the article says, “but big money, insurance policies and environmental agreements certainly do.”. You could add business or professional reputations to that list, too. Woe to the corporate communicator who misuses punctuation and publishes, prints or approves something akin to: “She enjoys cooking her family and her cats.”. The unassuming comma might look like the most harmless of punctuation marks, but these little devils can be quite dangerous.

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3 ways PR pros can weather a crisis and come out on top

PR Daily

As the chief communications officer of Clover Health, Jason Alderman uses data analytics and machine learning to help talk about health insurance. Drop the corporate apology. In life, but the corporate world especially, we often ruin our apologies with excuses.”. Otherwise, your words will come across as empty, destroying the work you’ve set out to do in terms of rebuilding trust and your organization’s reputation. “A

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Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

Crisis or Reputation Management. Weather, Power and Fire: Managing Reputation in a Safety Crisis Situation, SaskPower. Racepoint Global and Massachusetts Association of Insurance Agents. American Professional Series Guitars: Fender Speaks to Next Generation Players, Fender Musical Instruments Corporation & Azione PR. Play Finds A Way Launch, Canadian Tire Corporation.

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What to know—and share—about the CVS/Aetna deal

PR Daily

Health has announced plans to buy insurance giant Aetna for $69 billion, a deal likely to reshape health care in the United States. On the other hand, consumer advocates fear the deal could limit choice by making it more difficult for new organizations to compete with bigger, more established insurers. FREE DOWNLOAD: How to manage online patient feedback and brand reputation ]. Where’s the insurance aisle? Call it the clasp of the titans.

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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza.

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Report: Top 10 most- and least-trusted industries

PR Daily

Finance and insurance. There are several reasons industries have made it to the bottom of the trust scale, the report revealed: … From long-standing controversies to the impact they’ve had on the environment, experts say oil companies have established a reputation for corruption that may be hard to undo. People also were hesitant to trust industries like marketing and advertising, finance and insurance, and government and public administration.

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PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). Historically, health insurance companies (like many areas of health care) are very B2B focused.

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Why and how companies are turning to brand journalism

PR Daily

It differs from content marketing and a traditional corporate blog in several ways. Jennifer Miller, former managing editor of the Boston Herald, has the same role at Coverage , the insurance provider’s news service.

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5 things to consider before weighing in on social issues

PR Daily

Brands and corporations are increasingly expected to speak up and take a stand. consumers say that a company’s social responsibility reputation has at least some influence on their purchasing with that company.

Insurance 192
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Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Corporate Communications Campaign. Corporate Social Responsibility Campaign. The Zebra: State of Auto Insurance. Amendola Communications: Thought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis’ Reputation in the U.S.

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McDonald’s CEO apologizes for lack of empathy, consumers absolve retailers of supply chain blame, and American Airlines increases holiday pay

PR Daily

Also: AMC Theatres to sell popcorn outside the cineplex, corporate partners respond to Aaron Rodgers’ COVID-19 controversy, and more. The Guardian reports: In a message to McDonald’s corporate employees on Tuesday, Kempczinski said he reflected on his comments and expressed remorse.

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11 Steps For Crisis Management

Prohibition

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. A crisis is a disaster, an emergency situation that can be negative for the reputation and even survival of any business.