ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. It may invest heavily in customer service and response. But a reputation can unravel quickly when a public-facing employee mistreats a customer.

Customer Service 136

Customer Service Insurance Insurance Banking 136

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 168

Customer Service Publicity Insurance Insurance 168

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!

Insurance 49

Insurance Insurance Financial LinkedIn 49

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years.

Reputation 78

Reputation Wikipedia Enterprise Handbook 78

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Customized incident response plan. Cyber insurance industry updates.

Banking 78

Banking Insurance Insurance Data 78

Reputation Us

DECEMBER 5, 2018

The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reputation).

Reputation 60

Reputation Banking Insurance Insurance 60

Mindful Marketing

JANUARY 29, 2023

For them, belief and trust in Christ are real life-changing commitments that people aren’t likely to take seriously after viewing a commercial that comically positions Jesus alongside insurance company mascots.

Marketing 112

Marketing Ethics Transportation Guidelines 112

PR Daily

DECEMBER 2, 2019

ABM—account-based marketing—puts a new twist on reaching and keeping B2B customers. Short for “account-based marketing,” ABM is the practice of aligning sales and content strategies around your ideal customer. You can then use these models in planning your new customer acquisitions.

B2B 97

B2B Insurance Insurance Reputation 97

PR Daily

FEBRUARY 3, 2015

Burger King brand managers were quick to respond when its Twitter account was taken over; that response gave the brand a reputational boost on social media. Though some thought the insurance company’s ad was memorable and served as a powerful cautionary tale, many more thought the Super Bowl was poor timing for a commercial with such sensitive subject matter. After all, brand managers never want to offend loyal customers.

Social Media 160

Social Media Crisis Brand Branding 160

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. Sometimes that means taking care of their customer service needs.

Communications 113

Communications Insurance Insurance Social Media 113

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Customers / clients. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Crisis communication is one of the most important aspects of your crisis management.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PR Daily

JANUARY 27, 2020

Why it matters: Silencing your workers on social and political issues can often bring your organization (and its reputation) a more negative effect than encouraging employees to speak out on the issues they value.

Employee 112

Employee Enterprise Insurance Insurance 112

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. You will also have to pay for things such as insurance deductibles and additional security. a customer complaint)?’

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

David PR Group

JANUARY 4, 2016

Are you well-known in the marketplace but have changed your product or service, so you need to educate an existing audience? I like to start with current customers to identify the channels that turn prospects into clients. Who are these customers, and where did they come from? Take a hard look, and get specific about your customers are and where they come from. (If Is this the time to pound away on better customer service?

Real Estate 44

Real Estate Strategy Insurance Insurance 44

PR Daily

JUNE 28, 2017

Crisis or Reputation Management. Customer Service Crisis Response, Blue Cross and Blue Shield of North Carolina. AmFamJack: The Social CEO, American Family Insurance. Product or Service Launch. Camp Ignite, City of Mississauga, the City of Mississauga with Mississauga Fire and Emergency Services. Making the most of your media connections is only part of a PR pro’s recipe for success.

Media Relations 0

Media Relations Media Banking Healthcare 0