Customer Service Is The “New” PR
ImPRessions - Crenshaw Communications
AUGUST 22, 2018
Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. It may invest heavily in customer service and response. But a reputation can unravel quickly when a public-facing employee mistreats a customer.
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