Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

APRIL 13, 2018

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be a challenging task, but it can also uncover valuable opportunities if done correctly. Brand value can be measured by a variety of media channels including broadcast, print and social.

Media 73

Media Google Measurement Print 73

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Incorporating press release links within your content can enhance your online visibility and reach a broader audience, increasing the chances of media coverage and further distribution.

Engineering 100

Engineering Writing Mobile SEO 100

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse.

Creativity 150

Creativity Web Social Media Data 150

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

NOVEMBER 6, 2017

Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. That is just part of the job description for a media relations specialist. The senior coach.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day? 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 15, 2024

High Estimated Sitewide Organic Traffic You won’t be able to tell the actual monthly traffic with any tools, but most can give you estimated organic traffic. Use a tool like Ahrefs Site Explorer to see the organic site traffic. Using a tool like Ahrefs Site Explorer, you can see the progression of a link profile over time.

How To 71

How To SEO Google Examples 71

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Ensure that your key media contacts have access to the latest report. It’s easy to cast too wide a net and lose focus.”.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Media relations. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bad Pitch Blog

AUGUST 18, 2011

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Marketing 42

Marketing Print Guidelines Wikipedia 42

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. With this set of skills, it’s more important that you understand how to use the tools than the content you’ve shared here.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It goes beyond earned media by including paid media, earned media, and owned media.

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) Using too many tools. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 111

Content Marketing Print Analysis Data 111

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. For starters, traditional TV viewership continues to drop as our media habits evolve. Let this be your prescription for success. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Let this be your prescription for success. [If Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

MARCH 26, 2014

Below I’ve collected a list of tools to help you put the “art” in your article. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Note, this is different than images for print, which are CMYK (cyan, magenta, yellow, black). Other awesome and easy-to-use art tools.

Web 77

Web Pinterest Creativity Print 77

Contently - Strategy

JULY 31, 2019

As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. ” Functionally, it’s fluff. .”

Content Marketing 111

Content Marketing Marketing Media SEO 111