Deirdre Breakenridge

APRIL 5, 2019

Or, maybe they are the political leaders in your newsfeeds on social media. Are you using social media to get closer with people to build your own personal brand? The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen.

Infographics 266

Infographics Communications Leadership Social Media 266

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. Wall Street portals are real-time tools. Nice lead generation, too! tools for. Don’t make them hunt and click.

Infographics 120

Infographics Comparison Retail Study 120

Cision

MARCH 22, 2016

To keep your brand’s reputation from getting tarnished, you need a mixture of influencer relations and media intelligence in your crisis communication strategy. With social listening tools and a strong army of third-party advocates, your brand can identify damaging content, debunk trolls’ tales and protect your reputation.

Infographics 120

Infographics Crisis Communications Crisis Reputation 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Technology never sleeps! We know it’s all about the data.

Tools 147

Tools Radio Data Analytics 147

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In the meantime, the rise of shared or social media complicated things further. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Solo PR Pro

OCTOBER 4, 2022

Solo PR Pros are always on the hunt for great business tools. Fortunately, a plethora of online business tools are available to make your job (and your life) easier by automating tasks, tracking payments and workflows, and keeping you in touch with clients and colleagues. ⏲️ Tools to manage your time.

Tools 71

Tools Infographics Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media platforms have captured the hearts and minds of billions of people worldwide.

Social Media 88

Social Media Consumer Media Crisis Management 88

Presspage

JANUARY 30, 2024

It is an essential tool in today's IR communication toolkit. The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed.

Infographics 78

Infographics Financial Video Leadership 78

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead.

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. 7 PR, Content Marketing and.

Infographics 60

Infographics Social Media Media Survey 60

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. Absolutely.

Brand 136

Brand Branding Infographics How To 136

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. But last year, I started experimenting with Canva , a fun tool that helps even the most graphically challenged person create appealing images.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Case studies are a great customer reference and sales tool for any growing company. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Melissa Agnes

AUGUST 20, 2014

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question.

Social Media 279

Social Media How To Infographics Media 279

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Link to media assets like graphs or charts and provide the data. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Bad Pitch Blog

OCTOBER 14, 2012

Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It''s seemingly got its own gravitational pull as one of the most mentioned tools in our industry. And while releases haven''t changed much, the use case for the news release has expanded beyond the media. Much Ado About Nothing?

Infographics 89

Infographics Tools Media Relations Industry 89

Axia PR

AUGUST 23, 2017

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

Infographics 48

Infographics How To Print Content Marketing 48

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences.

Strategy 193

Strategy Reputation Banking Infographics 193

Presspage

FEBRUARY 26, 2024

When it comes to clarity of information, a digital newsroom tool (such as Presspage), is an effective way to centralize your efforts. It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike.

Corporate 78

Corporate Strategy Communications Storytelling 78

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. When it comes to monitoring social media in a crisis, Chris Syme has tons of experience. What monitoring tools will best help you succeed at this task and how should you go about training your team?

Social Media 249

Social Media Crisis Media Training 249

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Optimize your social media presence.

SEO 80

SEO Infographics Strategy Viral 80

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven stories support truth in media.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235