Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). List posts earn more shares.

Survey 176

Survey Marketing B2B Study 176

Cision

MAY 7, 2015

Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Want to master multimedia storytelling? Get our free “A Roadmap to Multimedia Storytelling” ebook now!

Content Marketing 120

Content Marketing Tools Blogging eBook 120

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Avoid jargon that is not useful to the reader who lives outside your space.

Local 80

Local Storytelling Infographics Resources 80

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them. Being desktop friendly and mobile friendly is a must. In fact, your page load time is critical to holding folks’ interest.

Brand 52

Brand Branding Mobile Analysis 52

Stephen Waddington

JANUARY 9, 2019

Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. Targeted paid media using LinkedIn or Twitter enables this content to be delivered directly to the individuals that matter to your business.

B2B 60

B2B Report Case Study Infographics 60

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. “Content marketing will revolve more around individuals and storytelling components. ” Jered Martin | OnePitch.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ReimaginePR

AUGUST 1, 2016

Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. I recommend focusing on one social channel and dominating it. You simply need to be where your audience lives. For most brands, that’s definitely Facebook. Facebook is an obvious choice because it’s so darn popular.

Brand 120

Brand Branding Marketing How To 120

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” Twitter Facebook Google+ LinkedIn Monday Roundup: Caring Through Community. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. You can also connect with her on LinkedIn. Varied Sentence/Paragraph Structure. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Connect with Tina McCorkindale on LinkedIn and Twitter.

Conference 40

Conference Meeting Case Study Film 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Do this by being authentic storytellers and finding the right consumers with whom to connect. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. LinkedIn recently reported that 78 percent of marketers expect budgets for online content to increase as a result of the pandemic. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. You can connect with Michelle on Twitter or LinkedIn.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. LinkedIn recently reported that 78 percent of marketers expect budgets for online content to increase as a result of the pandemic. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. Jonathan Hill hit reply when he received my letter a couple of weeks ago. It’s how we ended up catching up for a coffee in Newcastle this week.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. 9 Amazing Things Marketers Can Do With LinkedIn from Maccabee Public Relations. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Contently - Strategy

JULY 31, 2019

A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. ” So, it’s up to you whether thought leaders are harmless LinkedIn influencers or agents of late-stage capitalism. Thought leader.

Content Marketing 85

Content Marketing Marketing Media SEO 85