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How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media

Presspage

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

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5 Tips for Working with the Media in 2022

Solo PR Pro

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

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Content Is Everything Now

Contently - Strategy

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. For years, the way we defined content was arbitrarily limited, perhaps because people like me felt squeamish about overstepping their roles when they left full-time journalism for full-time marketing in the early 2010s.

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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]. 1% said SnapChat.

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Using the Right Social Media Language

The Proactive Report

This platform is more about a visual journal of sorts. Rogue Magazine recently launched their Spring Issue and their Instagram account is populated with exclusive images from their articles, a behind-the-scenes video from one of their cover shoots, and a photo of the new issue on newsstands.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

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The Top 50 Social Media Influencers on Twitter

Cision

Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Super angel investor; Investor in Twitter, Uber, Instagram, kickstarter & other startups.