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4 trends in journalism and what they mean for the PR industry

Communications Conversations

And, all that has big ramifications for those of us in the PR industry. Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. Newspapers are struggling.

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Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Originally seen on Bloomberg Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists. Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches.

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Back to School Media Pitches

PR for Anyone

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I’d love to connect.:

Pitching 130
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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. What advice do you have for PR people that want to pitch you?

Meeting 88
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The Four Seasons of Publicity

PR for Anyone

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Not only does it give you massive visibility, it also positions you as the expert in your industry. That means that in January you are pitching stories for May or June editions.

Publicity 246
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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have worked on.