Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. What advice do you have for PR people who want to pitch you? Describe the craziest or most fun story you have written. What story or stories are you most proud of? Use people.

Meeting 92

Meeting Engineering Journalism Media 92

Bianchi Biz Blog

JUNE 21, 2021

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. This month, June, marks seven years working full-time for local newspapers.

Meeting 95

Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today. First, I get the chance to speak with industry insiders. Know your industry.

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

AUGUST 9, 2021

My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Transportation 96

Transportation Meeting Automotive Report 96

Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. In this case, I couldn’t get a reply from this reporter. Paid media fuels earned media.

Pitching 112

Pitching Media Relations Survey Advertising 112

Bianchi Biz Blog

FEBRUARY 20, 2023

I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. Fun assignment! What story or stories are you most proud of?

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. It became kind of controversial, but it was the biggest news story that month in our industry.

Meeting 73

Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

MAY 8, 2023

I thought it was a thorough analysis of the state of the industry. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 85

Automotive Report Meeting Radio 85

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. What is the motive behind this pitch?

Meeting 82

Meeting Automotive Media Transportation 82

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple!

Pitching 60

Pitching Newspapers Writing Social Media 60

Bianchi Biz Blog

MARCH 21, 2022

I’ve worked in this capacity within the photonics industry for about seven years, and the topics we cover never cease to amaze me. As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. He broke down why he got into the business and what he’d learned about the auto industry at the point. What advice do you have for PR people that want to pitch you?

Automotive 93

Automotive Meeting Report Media 93

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying. In any industry, particularly in trucking, people matter most. What story or stories are you most proud of?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

NOVEMBER 19, 2020

Consider this response from Kalea Hall of The Detroit News: “I see the auto industry through the people. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Pro Tip : When identifying spokespeople for the pitch, have a technical expert prepped and ready to handle media requests.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. One story that garnered major industry attention was on the shortage of silicon metal refinement that takes place in North America. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Report Chemicals Media 78

Bianchi Biz Blog

JULY 10, 2023

I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve What advice do you have for PR people that want to pitch you?

Meeting 84

Meeting Report Automotive Media 84

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 74

Meeting Report Automotive Media 74

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Want to boost your public relations acumen? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

OCTOBER 15, 2020

We went from conducting media interviews in person around a conference table at their office or corporate headquarters to conducting these interviews in written form via email or via phone and video conference. And if you’d like to see other COVID-19 related communications resources, visit the PRGN COVID19 Resource Center.

Media Relations 75

Media Relations B2B Media Conference 75

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 82

Automotive Engineering System Media 82

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. That kind of PR pitching reveals a shot-gun approach.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR? How do you envision the future of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Bianchi Biz Blog

DECEMBER 7, 2020

I’m watching the ongoing impact of the pandemic on the auto industry and other types of transportation. Lately, I’ve also taken an interest in Michigan’s growing space industry. I got my start at my high school newspaper and was the editor of my college newspaper, The Daily Athenaeum at West Virginia University.

Automotive 56

Automotive Report Meeting Transportation 56

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Interviews Media Relations'

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bianchi Biz Blog

APRIL 17, 2023

We want to deliver value to our readers, who are “industry insiders” themselves. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? and tell their development story is always fun.

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. Here’s how I could control those slots.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Barokas

NOVEMBER 1, 2017

Give me a new product or a service and I’ll give you a press release and several different pitch angles. You learn to value the art of the pitch (and subject line). Reporters always say they receive hundreds of pitches a day, but they aren’t kidding. PR professionals should pitch and write with the same mentality.

Report 68

Report Fashion Pitching Journalism 68

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. Be fearless. Is it shocking?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120