5W PR

NOVEMBER 16, 2016

By garnering links from authoritative websites, your business is able to achieve unprecedented search rankings. Work with your PR professionals to take advantage of these high-quality links to drive your search rankings. Hot Topics and Keywords. This helps to increase your click-through rate substantially as well.

SEO 90

SEO Trends Analysis Engineering 90

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As a communications pro, you are generally privy to conversations the rest of your peers are not. On one hand, dealmaking has brought sizable new competitors to the market.

Software 85

Software Internal International Pitching 85

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 117

Technology System Tools Government 117

PR Fuel

JUNE 9, 2021

About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial. Otherwise, journalists might not feel interested in your press release.

Small Business 64

Small Business How To Writing Conference 64

Beyond PR

MAY 22, 2018

When we think of traditional media monitoring, we often think of tracking metrics like the number of media hits your mentioned in, the estimated audience for the publication in which you were featured, or even the number of times an article was shared across social media. Follow Your Competitor’s Coverage.

Media 71

Media Pitching Social Media Report 71

Beyond PR

OCTOBER 4, 2016

Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Find other keywords to explain and tag your topic, so it aligns with how people search for it. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. There are four additional reasons why your company should have a crisis management plan. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

JUNE 26, 2018

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

Industry 58

Industry Insurance Insurance Resources 58

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Understand your target audience Before diving into content creation, it’s crucial to identify and understand your target audience. Knowing your audience’s preferences, needs, and pain points will guide you in crafting relevant and engaging content that resonates with them. Write for your audience, not just for search engines.

Engineering 99

Engineering Writing Mobile SEO 99

Beyond PR

APRIL 21, 2016

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. Look beyond the picture in your head.

How To 40

How To Pinterest Tools Technology 40

Prohibition

DECEMBER 19, 2019

New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. Early enthusiasts of this visual format have made experiences ranging from personalised cooking lessons to choose-your-narrative ads. We’ve already started to see the first indications of where things are going.

Video 48

Video Trends Storytelling YouTube 48

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. When you ignore any of them, it gives them a reason to move on to the next press release in their massive to-read pile. Failing to Customize Your Press Release.

How To 105

How To Analytics Writing Guidelines 105

Burrelles Fresh Ideas

JUNE 27, 2023

 People have been claiming the press release is dead or dying for as long as I can remember. Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases are multipurpose, multifunctional documents. The reality is that it never died.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Beyond PR

JUNE 5, 2018

In just the sixty seconds it will take you to read the first couple of paragraphs of this post, an incredible amount of new content will be made available online, including three million Facebook posts, 1500 articles on WordPress, 500 hours of video on YouTube, and four million Google searches. Do Your Research First.

Media 40

Media Employee Pitching Data 40

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Masters in Communications

FEBRUARY 12, 2022

Further details including information on other types and new media are in the section on types of mass communication. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52