PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It went viral because it looked like big worms. But before I dive in, make sure that you subscribe to the YouTube channel and ring the bell so that you get notifications when I put these videos out.

Pitching 130

Pitching Media Financial YouTube 130

Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Today, anyone with a computer, phone, or YouTube channel can be a media source. This is exemplified in the rise of bloggers, influencers, and viral videos. Exponential reach.

How To 120

How To Marketing YouTube Study 120

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Create a how-to video on a popular topic. How-to videos also give you a wonderful opportunity to create a FAQ video.

Social Media 62

Social Media Video How To Media 62

Karen Freberg

JANUARY 15, 2020

I decided there was something that 1) was trending that was to be addressed in class and 2) a tactic I needed to figure out how to apply and execute in my two social media classes. We see these now everywhere after the one featuring Disney characters went viral. What tactic am I talking about? AR filters on IG are not necessarily new.

Social Media 55

Social Media How To Instagram Media 55

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok.

Social Media 61

Social Media Video Viral Brand 61

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Marketers hear all the time about how they should double-down on their creation of visual content. Marketers hear all the time about how they should double-down on their creation of visual content.

How To 76

How To Marketing Viral Community 76

David PR Group

MARCH 9, 2017

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. I spoke with a gentleman who had a well-documented public meltdown that went viral. Preventing an online catastrophe is a completely different topic. –John.

How To 40

How To Reputation Viral Airlines 40

Flack's Revenge

NOVEMBER 29, 2017

But how do you do this well and consistently if you are not already a huge company? How do you make the topic fun and interesting? It would not seem to have “next YouTube video stars” written all over. How often do you post them? How long does it take to produce a video, from conception to final version?

Video 153

Video B2B Film Marketing 153

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. How to avoid plagiarizing content.

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Social Media Ethics Trends Viral 73

Mark My Words

AUGUST 21, 2014

Then it was posted to YouTube with designs for viral circulation. These propagandists know exactly how to tell a story and leverage it at maximum speed across social channels, disrupting the well-oiled Western propaganda machines and placing them on a back foot. This is not only a message to America, it’s a message to us all.

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Viral YouTube Video Social Media 103

Melissa Agnes

SEPTEMBER 21, 2014

How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. How to plan for a global, viral crisis. How to incorporate collaborations from government agencies, emergency responders and other third-parties within your crisis communication plan. Connect with Jonathan on LinkedIn.

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Airlines Crisis Management Crisis Crisis Communications 210

Melissa Agnes

OCTOBER 30, 2018

” You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. This discussion explores: Strategic ways to successfully manage controversial viral issues. Where the crisis management nuances lie and how to be prepared for all forms of incidents. Crisis Ready Formula for Managing Controversies.

Government 56

Government Crisis Crisis Management Privacy 56

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

JULY 20, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these prove how difficult it is for professionals to spread the word about their ideas. So how does one get recognized in a noisy world already saturated with so much knowledge? Today, that has shifted. Look Around You.

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Nonprofit Viral YouTube Leadership 120

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? “The Four Rs of Crisis Communication.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? Halpern then offered a series of high-profile YouTubers (who often neglect their websites to focus on their channels) to do a live review to improve their conversions.

Strategy 52

Strategy Real Estate Case Study System 52

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Ishmael's Corner

NOVEMBER 18, 2014

If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. As for YouTube …. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app.

Instagram 94

Instagram Mobile Social Media Construction 94

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? I liked Smartcuts.

Airlines 100

Airlines Viral Sports Ethics 100

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And because they use your product or service (as opposed to marketing and selling it, which is your role), they may have better ideas about how to use it. Here’s an example. Your Employees.

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Content Marketing Marketing Employee Pinterest 126

PRSay

OCTOBER 25, 2017

9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. — Gina Luttrell (@GinaLuttrell) October 9, 2017. The PESO Model and a Data-Driven Approach to Communications.

Social Media 119

Social Media Conference Media Corporate 119

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" The company even admitted that they didn’t act fast enough and then, “what we missed” the spokesperson confessed, “was the perpetual mushroom effect of viral sensations.”. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. The Inside Story on How to Spy on Competitors (& Innovators). ” Instagram: How many followers do they have? How active are they? YouTube: How many views do they get? How many subscribers do they have? How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Long ago, before the rise of e-commerce, the question of how to reach users was more difficult because of the barriers to access. It’s a landslide: Community creates results.

Mobile 101

Mobile Community System Social Media 101

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And because they use your product or service (as opposed to marketing and selling it, which is your role), they may have better ideas about how to use it. Here’s an example. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Brand Branding How To 271

wiredPRworks

NOVEMBER 10, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D. The biggest misconception is that the campaign will go viral. I’d love to see an ongoing video series, preferably live on YouTube and Facebook, co-hosted with influencers to tell your story. Here's my session. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. the definition of earned media: any place that people can talk about how awesome you are that isn’t yours or that you haven’t paid for. Defining earned media. The entire eBook is well worth a read.

Pitching 60

Pitching eBook Advertising Advertising 60

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. That’s quite the fairy tale, right?

Leadership 93

Leadership Brand Branding How To 93

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. The Inside Story on How to Spy on Competitors (& Innovators). Instagram: How many followers do they have? How active are they? YouTube: How many views do they get? How many subscribers do they have? How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

JUNE 14, 2022

Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. When the video was finally done, it was published on YouTube and embedded in emails and a product page. Most marketing videos aren’t going viral.

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B2B Video Marketing Survey 137

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. If you’ve got some viral posts, then you’re ready for that “ebook.”. The post How To Repurpose Written Content to Reach 6x the Audience appeared first on BuzzStream.

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eBook Infographics Pinterest How To 108

Melissa Agnes

FEBRUARY 2, 2016

Dave Carroll was one of the first to prove this point brilliantly with his “ United Breaks Guitars ” YouTube trilogy. Unfortunately, the average employee will not know how to do this on their own, unless they’re trained to have this type of mindset. But what about the incidents that occur that senior management never hears about?

Corporate 167

Corporate Airlines Employee Training 167

Karen Freberg

FEBRUARY 2, 2020

Sabra tried to do this in their YouTube commercials with getting celebrities, reality stars, and even TikTok stars like Charli D’amelio to be part of their Super Bowl commercial. Teasers done well spark viral conversation. Tapping into social media talent in new ways. Livestreaming Baby Nut via Twitter.

Social Media 78

Social Media Analysis Media Viral 78