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8 common social media customer service pitfalls and how to avoid them

Agility PR Solutions

Maintaining a strong social media presence is non-negotiable for businesses aiming to connect with their customers in real time (and in the right way). To learn more about this phenomenon, […] The post 8 common social media customer service pitfalls and how to avoid them appeared first on Agility PR Solutions.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

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How to Create a Brand on Social Media ABC10

PR for Anyone

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Well, social media has really taken over in this day and age.

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How to deliver stellar social media customer service (+ 3 examples)

Agility PR Solutions

Building a strong positive reputation for your brand is done through stellar customer service. The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions. There is no such thing as a perfect company.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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How to respond to positive, negative and neutral comments on social media

Axia PR

The good, the bad and the ugly: a guide to responding to social media comments It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This is a guide to responding to positive, negative and neutral social media comments:

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Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.