PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

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Handbook Publicity Newspapers Television 181

Waxing UnLyrical

JULY 23, 2014

Television. I have an unhealthy love for, and obsession with, television. ” When I stop and think about it, I’m a bit horrified at just how much time I’ve spent watching television. .” My experience is that Twitter has become very intertwined with primetime television. “The Blacklist.”

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Television Twitter Sports Social Media 79

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? How to Create an Effective Monitoring Strategy.

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How To Social Media B2C Television 149

PR Insiders

APRIL 13, 2021

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Hire a firm that specializes in the right media for you. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get. Happy publicizing!

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Radio How To Public Affairs Print 78

PR for Anyone

MARCH 10, 2022

So step 1 is mindset, and then step two is how to pitch. Make sure you know the Get PR Famous Formula and how to use it. By knowing how to do this, you’ll have much better success and that will help your mindset the more yesses you get! But what happened was, is we pitched the media and they saw immediate results.

Media 130

Media Pitching Television Interviews 130

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

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Radio Television Social Media Sports 92

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. How should these distinctions be made? Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO.

Digital PR 83

Digital PR SEO Engineering eBook 83

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform.

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How To Media Radio Print 106

Prohibition

AUGUST 19, 2022

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them. How to get your brand involved with podcasts.

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Television Advertising Advertising Instagram 62

PRSay

MARCH 18, 2020

Here’s a sampling of what we’ve heard: One radio network producer told us that they are open to “anything they can get their hands on” related to COVID-19. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.”

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Resources Pitching Television Radio 210

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism. It’s opinions on social media all day long, 24/7.

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Ethics Journalism Radio Television 89

PR Fuel

JUNE 26, 2020

If you’re new to this world, we’ve compiled this guide on how to distribute a press release. Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Create a big spreadsheet for your media contact list. Should I Use a Press Release Service?

How To 52

How To Writing Guidelines Television 52

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Social Media Monitoring Social mentions are social posts that reference your brand.

Media 52

Media Analytics Radio Google 52

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

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Publicity Social Media Television Measurement 167

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Cision

AUGUST 18, 2015

With the ubiquity of social media and the Internet today, connecting with others is easy. With so many messages being shared at all times, how do you make yours stand out? But before you can measure your social ROI, you need a powerful social strategy. Social media management is a 24/7 job.

Communications 120

Communications Social Media Television Radio 120

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share. Until next time!

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Radio Media Newspapers Sports 104

Maxim Behar

AUGUST 4, 2022

Maxim: On that day, a very important day, anything Mr. Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media.

Ethics 52

Ethics Newspapers Government Television 52

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Pitching Radio Newspapers Print 150

Beyond PR

JUNE 30, 2016

but “ How should I reach young adults?”. Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. Hence the great change.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. At the same time, know how to deal with fake news. It's the same with social media.

Leadership 59

Leadership Social Media Creativity Ethics 59

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Out with social media, in with mobile! Today, professional communicators receive an onslaught of messages on how to drive messaging. Yet, the invention of the radio in the 20th century, very likely had experts declaring the death of the newspaper as a communication tactic.

Communications 40

Communications Newspapers Television Radio 40

Cision

NOVEMBER 14, 2017

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. What Matters to Our Brand?

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Measurement Strategy Media Analytics 166

Critical Mention

SEPTEMBER 13, 2019

Keep in mind, it’s very important to track earned media KPIs as well. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing. Keep SEO in Mind.

Marketing 92

Marketing SEO Radio Video 92

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. With everyone stuck at home we’ve seen a boom in big messaging and social networks.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Critical Mention

MARCH 16, 2020

The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. Delevingne’s 9.9 PUMA (@PUMA) November 13, 2019. Kelley O’Hara.

Brand 87

Brand Branding Instagram YouTube 87

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Discuss how to pick a tutorial service or how kids can retain knowledge during summer vacation.

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Nonprofit Television Radio Newspapers 40

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

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Reputation Social Media Internal International 52

Critical Mention

NOVEMBER 2, 2021

If not addressed, your brand may come off as one that isn’t open to listening and learning how to make customer experiences better. There may be times where customers might not be aware of your brand’s latest improvements, and they could complain across social media that your brand doesn’t provide a service it does in fact offer.

Sports 141

Sports Facebook Writing Brand 141

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. “To

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Report Media Television Radio 40

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. HOW DO BRAND CONTENT CREATORS IDENTIFY RELEVANT TOPICS AND ENSURE THAT THEIR CONTENT WILL REACH THE RIGHT AUDIENCES? For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

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Brand Branding Storytelling Healthcare 48