How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Movies and television.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

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“I’m quitting social media”

Doctor Spin

I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer Max Read tells us the story about his personal relationship with social media in light of reading The Twittering Machine by Richard Seymour. Read tells us that he’s quitting social media. The trope “I’ve had enough and here’s why I’m quitting social media” has been an internet staple for years, but Read’s take is a classy blend of wit and cool. “I

“I’m quitting social media”

Doctor Spin

I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer Max Read tells us the story about his personal relationship with social media in light of reading The Twittering Machine by Richard Seymour. Read is quitting social media with a rant about the pointlessness of the social media phenomenon. For the sake of such an argument, imagine replacing social media with television.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Why and How to Switch Media Monitoring Platforms

Critical Mention

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform.

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Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. Television. I have an unhealthy love for, and obsession with, television. ” When I stop and think about it, I’m a bit horrified at just how much time I’ve spent watching television. It’s so cool to see your feed explode when (GoT SPOILERS) Ned Stark loses his head or (Fargo SPOILERS) Gus shoots Malvo.

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Gen Z is flocking to these visual platforms—and bringing their money with them. Members of Generation Z—especially those 16 to 21 years old—wield major purchasing power, spending about $143 billion each year. That makes it a great place for a brand to step in.

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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 billion active social media users in the world. How can you afford not be on social media and miss out on this potential market?

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you're likely to dismiss the product as a sensationalized gimmick -- and you wouldn't be alone in thinking that.

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How to use videos to juice your social media presence

PR Daily

Many communicators are seeking new ways to tell stories with video for their digital channels. Social media changed the game for content creators and brand managers. . It used to be a really black-and-white world,” he says. It’s a lawsuit waiting to happen,” she says.

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Branding rules for social media managers

PR Daily

How a brand is perceived online has a lot to do with its presence on various social media platforms. If consumers feel overwhelmed by a campaign’s approach—think popup ads and spam-like postings—there tends to be backlash. If brand managers aren’t readily available to respond to questions or ease worries during a crisis, consumer loyalty might wane. What can you do to ensure success when integrating social media into your next marketing endeavor?

How to respond when you go viral for all the wrong reasons

PR Daily

Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ].

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How to Choose a Media Monitoring Service

Critical Mention

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. To help you narrow your search, here are some features, benefits and services to look out for as you make your evaluation: Real-time results.

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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Listen to Increase Customer Spend.

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Why and how to use IGTV for content marketing

PR Daily

Video is king of today’s social media landscape. According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. IGTV incorporates familiar elements of traditional television, hence the name.

How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are migrating to different sources. They are moving to YouTube and Instagram. They are asking someone to come over to Netflix and chill. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore.

How We Became A Generation Of Social Media Fakers

Doctor Spin

Do you follow someone on social media who posts about their picture perfect lifestyle, but you know (or suspect) that they’re just faking it? I hear people complaining about social media fakers all the time. Many are frustrated about how ordinary people in their feeds are simply trying too hard. It used to be lifestyle bloggers putting on a dazzling show for their followers, but now it’s your neighbour, your co-worker and your old classmate.

Why you should include influential social media users in your PR strategy

PR Daily

Marketers have a lot of options when it comes to choosing how to best reach customers: traditional marketing, mass media, digital, social media, public relations, celebrity promotions, guerrilla marketing, etc. However, the newest emerging marketing category is all about social media users with large followings, sometimes called "influencers," those undercover trendsetters who are gradually adding new layers to the way marketers leverage social.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Beyond PR

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 billion active social media users in the world. How can you afford not be on social media and miss out on this potential market?

How to Measure PR?

5W PR

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

How Companies Make Money on Instagram

David PR Group

We often hear about celebrities getting paid big bucks to endorse products on Instagram. Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post. Regardless, when you have more than 100 million followers who value your endorsement, it equates to tremendous reach, even if the figures might be inflated. The typical small business isn’t paying a celeb like The Rock to rep their product.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

How to Maximize Public Relations Placements

5W PR

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business.

How to conquer 3 adverse content trends

PR Daily

We analyze, criticize and banter about the latest social media channels or annoying buzzwords. How often, though, do we assess negative trends in our industry? Do we earnestly try to find the underlying reasons for those trends? Let's look at the common challenge of breaking through the noise and how that noise has led to two other challenges: our increasing reliance on paid advertising and channel over-saturation. Engage in more one-to-one relationships.

The Ultimate Guide on How to Distribute a Press Release

PR Fuel

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. The problem is most people don’t know where to start. Step 1: Research Who to Send Press Releases to First.

How to avoid the ‘PR naughty chair’

PR Daily

Made popular by the reality television show “Supernanny,” parents used the “naughty chair”—under the guidance of expert child-wrangler Jo Frost—to get misbehaving children to calm down. So, what does it take to land in one? It’s rarely OK to fly off the handle—especially in public. PR and media relations are a small world, so when in doubt, take a deep breath and keep your trap shut. Consider your virtual image to be an extension of your public face.

How to push your video content further

PR Daily

Once you have something you think your audience will like, it can be tough to determine which distribution method to use. Choose one and perfect it, or dabble in each to determine which will work best for your strategy. Increase your activity on YouTube and other social media channels. If you’re going to use YouTube, VidYard data suggest coming up with a few calls to action. Just be sure to use calls to action.

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4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. billion, the expandability of the social web is only limited by imagination.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

The medium has been growing steadily year over year, and many listeners credit their addiction to podcasting to the “intimateness of the conversations.” ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. But why is podcasting important to PR and marketing professionals? Want to get on the show?

How to recalibrate traditional mindsets for digital agency work

PR Daily

I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. At a traditional agency, creative teams help craft brand strategy and execute messaging through mediums such as television commercials, print ads, radio ads, billboard ads and online display banners. With this comes a wide array of day to day responsibilities. media, PR, digital, etc).

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Want to digitally stand out within your industry and outperform your competitors? Different tones appeal to different audiences. With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy. What type of tone are you hoping to express to your clients? Asking questions like this provides a better understanding of how you should digitally communicate with clients.

How to boost your content marketing with video

PR Daily

Video content marketing is the new normal for brands and agencies that are eager to find relevance in a cluttered and ever-evolving landscape. The promise of sight, sound, motion and story—along with guaranteed viewership—is a promising alternative to the engagement shackles that we’ve chained ourselves to for the past two decades. What makes this format so promising for anyone from the largest of agencies to solitary PR pros?

Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Jakes, a syndicated daytime program that tackles socially relevant, topical and exclusive stories. Lambert is a new addition to the T.D. Jakes team, but isn’t new to talent booking. We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. Tell me a little about yourself: How did you get your start in talent and celebrity booking? How do you prefer to receive pitches? How about any pet peeves?

How to make yourself immune against commercial persuasion

Doctor Spin

Never react emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts. Quick Links Advertising had us chase dreams we never needed Looking closer at the science of media logic How to protect your mind from being manipulated Media logic enlightenment in 2020 and beyond How to beat the curve and free your mind. Rewind to the 1960s and the golden age of advertising.

Video: Essential for Modern PR and Marketing

Solo PR Pro

How are you using video? Video is an excellent way to lay the groundwork in the know, like, and trust relationship, bringing the potential customer into the client’s space, allowing them to see the business, to hear the authenticity in the client’s voice. It establishes a comfort level prior to setting foot into a brick and mortar location or engaging with a business online. 95% of people have watched an explainer video to learn more about a product or service.

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10 techniques for using IGTV in marketing and PR

PR Daily

From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process. Try these 10 ways to tout your company through this booming channel: 1.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important.

How you can keep your organization relevant in the midst of a global crisis

PR Daily

As the COVID-19 crisis has forced brand managers to abandon planned campaigns and find new ways to reach audiences, experts have looked into the past for guidance. 11 offers communicators some guidance on how to approach external messaging.

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