Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Digital marketing- and social media agencies. Event planning firms may hire entry-level PR professionals to assist with public relations efforts for events and promotions.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR.

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform.

How To 106

How To Media Radio Print 106

PRSay

MARCH 18, 2020

The news director at a major regional outlet told us that their phones are constantly ringing with viewers asking questions about the latest news and how to protect themselves against COVID-19. Remember to keep your messaging useful, newsworthy and strategic. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 210

Resources Pitching Television Radio 210

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

Writing 120

Writing Engineering Journalism Analytics 120

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Then, you can focus on trying to get more media coverage. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

5W PR

JANUARY 17, 2020

Mentions on Social Media –What are people saying about your brand? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. However, media impressions are not limited to television or print media.

Measurement 78

Measurement Publicity Television Analytics 78

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. With everyone stuck at home we’ve seen a boom in big messaging and social networks.

Crisis 151

Crisis Government Energy Community 151

Landis PR

APRIL 4, 2022

Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Case Study 52

Case Study Television Video Travel 52

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Cision

NOVEMBER 14, 2017

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

SEPTEMBER 26, 2016

Emotions come naturally though and you really can’t tell someone how to feel.”. In Sunday’s press conference held by the Miami Marlins shortly after the news broke about Fernandez, several from their organization spoke to the media with the entire team in attendance standing behind them to show their respect.

Sports 60

Sports Conference Social Media Crisis 60

Critical Mention

MARCH 16, 2020

The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. His entertaining and relatable videos have sparked the interest of many internet users, making him a great influencer for a variety of brands across many industries. Delevingne’s 9.9 PUMA (@PUMA) November 13, 2019.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. However, high audience numbers on their own do not reflect all aspects of a campaign’s success.

Report 40

Report Media Television Radio 40

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 40

Mobile Media Newspapers Local 40

prTini

MAY 31, 2016

The media landscape is constantly evolving. The proliferation of new media outlets creates more targeted opportunities for clients, which naturally means that we in PR and media relations have to keep up with these new options and pursue them with our clients in mind. Who is paying attention? That’s a PR win!

Media 28

Media Television Sports Travel 28

PR for Anyone

NOVEMBER 11, 2021

Think about how you want to be seen in the world and then work on how you are going to share your message with the world. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations.

Publicity 225

Publicity Marketing YouTube Video 225

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises.

Media Training 180

Media Training Training Interviews Media 180

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town.

Local 94

Local Course Community Interviews 94

ISEBOX

JANUARY 14, 2016

Remember in Back to the Future where Marty gets asked by his 1955 family if he has a TV, and he says “Of course we do, we have two of them,” to which his grandmother replies,”Oh, he’s just teasing, nobody has two televisions.” This, of course, is the death knell for you, so let’s discuss how to avoid it. Similar here.

Blogging 0

Blogging How To Video Course 0

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 8, 2015

Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages.

Retail 40

Retail Radio Advertising Advertising 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 90

Social Media Marketing Media Creativity 90

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Jimmy Fallon’s Instagram Feed. Twitter) or Jimmy Fallon (4.9M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28