Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

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PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research).

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Real Estate Publicity Television Local 130

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

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Training Media Training Reputation Crisis Communications 195

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television.

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PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. How to Get Relevant Links Now that we know what to look for, let’s talk about how to get relevant links. What Is Link Relevance?

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How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Support employer branding.

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PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. How to pitch the media. How to pitch the media.

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Real Estate Nonprofit Media Pitching 130

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

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Media Nonprofit Pitching Analytics 97

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Suggest positioning a certain article as a “How to” post. You just want to make sure you’re not telling them how to do their jobs.

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PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” It’s somebody else telling the world how great you are.

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The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. I get the most bizarre pitches that have less than nothing to do with what I write about. What’s the secret? It is, after all, called Media Relations.

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How To Media Case Study Resources 100

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study.

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How To Fashion Banking Industry 104

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

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PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. So, how do you do that these days, when some news agencies have cut staff, leaving the journalists who are still employed swamped with work? CISION-State of the Media Report.

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The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. try these 5 suggestions… 1.

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Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

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Agency Energy Crisis Management Industry 88

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. So make sure you watch all the videos here on the channel and really learn how to do it.

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PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

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Real Estate Video Report Twitter 214

PR Fuel

JULY 24, 2018

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience.

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PRSay

DECEMBER 15, 2017

According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities. For example, I have served on the board of directors for three different nonprofits, which has given me a taste of how boards oversee the management of an organization.

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prTini

MARCH 29, 2016

Now, you also have to think strategically about how to ensure the right audience is actually seeing the clip. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. What does this look like in action?

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Case Study Advertising Advertising Media Relations 28

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. The next is about an emissions study with some colorful graphics.

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Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

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Local Case Study Nonprofit Healthcare 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. What drew you to the field of public relations?

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Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. 10 Fundamentals for Successful B2B Media Interviews. 5) Factually accuracy over speed of reporting.

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Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

The question then becomes how to elicit thoughtful and interesting stories or nuggets of future narratives from clients and colleagues. Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university.

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ImPRessions - Crenshaw Communications

AUGUST 15, 2018

How to get speaking engagements at conferences. The best way to gauge a conference’s relevance is by studying the past year’s program online. Stay in touch, ask questions, and even take them out for coffee if local. But for more typical candidates, the submission process can be lengthy, labor-intensive, and overwhelming.

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Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

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PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. Know who you pitch. said his newsroom receives countless email pitches every day.

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Report Local Media Pitching 172

OnePitch

APRIL 5, 2022

She’s held numerous roles with the publication since 2014 and prior to that was an investigative reporter for several local news organizations. During the episode, Adrienne starts off by telling us about her role as executive editor, her thoughts on cold pitches, her advice for sources approaching journalists, and more.

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Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Study all of the possibilities. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is.

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Media Local Insurance Insurance 49

Buzzstream

MARCH 26, 2020

We will also talk about how you can reach out to them effectively to form a successful collaboration. How To Find The Right YouTuber For Collaboration. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. Step 1: Set Goals. You can do this in two ways.

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YouTube Brand Branding Video 116

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. Since our newsroom with PressPage was a year old, Mark and I sat down and looked at how much our newsroom had grown from the old site to the new PressPage newsroom. Our team was doing all the traditional things that media teams do – pitching stories and writing news releases.

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PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY.

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PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. And you have graduation.

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Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. How to Get Relevant Links Now that we know what to look for, let’s talk about how to get relevant links. What Is Link Relevance?

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