Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

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Interviews How To Media Infographics 120

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. What advice do you have for PR people that want to pitch you? It’s like telling Gordon Ramsey when to flip the burgers.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. However, for illustrative purposes, I’ll still show how to confirm.

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Digital PR Report How To Pitching 62

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

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Skype How To Crisis Pitching 206

Remote PR Jobs

SEPTEMBER 25, 2023

After helping hundreds of companies understand this process, here are my suggestions for how to get it right. If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. One of the most effective ways to magnify your visibility is through a funding announcement.

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How To Report Pitching LinkedIn 100

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Bell holds a degree in journalism from the University of Missouri School of Journalism.

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Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. And they receive so many funding pitches, an embargoed story on a small round has little value to them.

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How To B2B Pitching Storytelling 149

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Do it personally.

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Journalism Conference Internal International 121

ImPRessions - Crenshaw Communications

JULY 27, 2021

What did I learn then, and how similar is my current experience to it? How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories.

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Conference Pitching Agency Writing 368

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

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Pitching Journalism Writing Print 0

Remote PR Jobs

SEPTEMBER 25, 2023

Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” Host Michael Barbaro and fellow journalists dive into a handful of the week’s biggest headlines.

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Pitching Interviews Trends Journalism 100

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. Use people.

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Meeting Engineering Journalism Media 92

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. That’s how The Content Advisory opened up its newsletter on May 1 st. If you’re a vendor, here’s how to get into the column. >>> Do more pitches work?

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Pitching Survey System Technology 84

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Understand newsworthiness.

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Report Local Media Pitching 172

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point.

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Pitching Report Insurance Insurance 120

Ishmael's Corner

JULY 27, 2020

The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

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How To Storytelling Communications Publicity 195

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

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Report Interviews Pitching Construction 136

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

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Healthcare How To Pitching Product Launch 52

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

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Interviews B2B Media Report 60

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

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How To YouTube Pitching LinkedIn 121

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. They’re also indicative of a rather significant misunderstanding of how the media works. And I’m tired of it.

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Print Media Pitching Writing 100

Sword and the Script

JULY 26, 2022

Suddenly marketing departments have to figure out how to get the same bang for a lot less buck. How do you earn media? Do you want to have an interview with her?” Let’s talk about how to earn it. My suggestion is to move away from paid coverage and towards earned media instead. Our CEO is an expert on the topic.

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Media Pitching Agency Guidelines 169

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). You should know the reporter and publication, and tailor the pitch. Konrad gets a lot of product pitches.

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How To Real Estate Pitching Enterprise 120

Bianchi Biz Blog

AUGUST 21, 2023

We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meeting Automotive Engineering Journalism 72

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Embrace Brand Journalism. Pitch your story to the right outlets, follow up fast and build those relationships.

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How To Media Journalism Corporate 60

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Pitch news instead of promotional material.

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Automotive Meeting Report Real Estate 75

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. How do Journalists use Twitter? Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. How to Connect with Journalists on Twitter. Pitching Via Twitter.

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Twitter Media Relations How To Media 100

Sword and the Script

JANUARY 14, 2017

2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. Time and time again, I’ve found – and there’s survey research to support this too – reporters find sources and stories through pitches and content.

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B2B Pitching Survey Study 60

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. So I talked about how you can inadvertently take personalization too far. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. .:

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Pitching Media Relations Journalism Instagram 122

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

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Television Pitching Journalism Interviews 120

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

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Company Interviews Print Pitching 113

Shift Communications

MARCH 1, 2016

When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” When I get a standard answer like “the Wall Street Journal” or “The New York Times”, my follow up is “Who at those pubs do you follow?” I don’t ask “what do you read/who do you follow?” Let’s be fair.

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How To Media Interviews Pitching 60

Bianchi Biz Blog

OCTOBER 23, 2023

Lastly, the automotive aftermarket is figuring out how to prepare for EVs. How long have you been in journalism and how did you get started? After multiple internships in college, I started as a digital producer at the Louisville Courier-Journal in Kentucky. Tell me how the story is relevant to my audience.

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Meeting Automotive Media Journalism 95

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I recently did a piece that gave a behind-the-scenes look at how FCA’s user-experience team has had to fine-tune the new Uconnect 5 infotainment system during the pandemic while everyone works from home.

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Automotive Meeting Report Media 92

Bianchi Biz Blog

AUGUST 17, 2023

Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. A key component of your outreach approach should be, “how do we make things easier, more convenient and more productive for our key media targets?”

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Automotive Mobile Technology Resources 76