Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

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Measurement Analysis Data Blogging 150

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working? How do you know what’s working?

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Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett. VP Research, Gartner.

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Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Tactics should be informed by strategy, but they’re separate. To me, strategy has always been about the “how” of accomplishing PR goals. Other resources may be internal. Test it with research.

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Strategy How To Resources Employee 265

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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Measurement Analysis Reputation SEO 195

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. How do you know what’s working? Media Measurement.

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Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 6, 2020

Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants. But it is still you sharing information with your audience, and they know it. speaking through voices other than their own).

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Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

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Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

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Brand Branding SEO Engineering 370

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

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Measurement Comparison Advertising Advertising 40

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Train your staff on the significance of keeping sensitive information under wraps.

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Reputation Real Estate Internal International 78

Business Wire

JULY 28, 2017

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. Learn more about the role of data in today’s public relations programming (including how to do it!)

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Data How To Internal International 158

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

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Internal International Case Study Analysis 122

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt. Be Responsive.

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Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Information is our currency, and news nuggets or insights from background briefings can turn into valuable story or program ideas. Measure what matters. Occasionally there’s a mismatch between how a client incentivizes their agencies and the most meaningful business outcomes. Be an internal champion.

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Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. Building an impactful communications team. Building an impactful communications team.

Communications 195

Communications Corporate Measurement Reputation 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever.

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Data-Driven PR Tools Training Data 212

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. How can a CEO affect corporate reputation? This includes likes, comments, shares, and retweets.

Reputation 195

Reputation Corporate Brand Branding 195

Solo PR Pro

APRIL 27, 2021

Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. Gathering information on the front-end is critical, not only when it comes to winning new business, but also to determine if that business is worth being won.

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Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Media Training.

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Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. PR Week Measurement Conference – UK.

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Conference Marketing Case Study Measurement 329

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. Below, we dive deeper into how to deliver effective, empathetic employee communication. Perfecting Delivery and Tone of Your Message.

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Internal International Communications Employee 62

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

PR 20/20

FEBRUARY 8, 2021

Internal workflows that haven’t sent a notification since that last website redo. Not only that, it can be impossible to distinguish one workflow from the next when all of your partners and internal stakeholders follow their own unique naming conventions for in-use and incomplete workflows. Here’s my (hot?) Tackle the cleanup tasks.

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How To Trends Trade Shows Data 113

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. There is also a wealth of information available from public sources such as industry forums, survey results, and comment threads on social media. How does your brand, product, or services make their lives easier?

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SEO Engineering Writing How To 52

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? And don’t forget to note down what KPIs you’ll use to measure success.) Consistent dialogue ensures that everyone stays informed and engaged. Foster a culture of openness.

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How To Content Marketing Analysis eBook 52

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. Come up with a list of who should be involved and assign roles to them (accountable, responsible, supporting, consulted, or informed). You know how to go about everything in there, but you have no time.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. Yet buyers also use these materials to evaluate vendors.

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Leadership B2B Study Survey 131

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #IABC19.

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Conference Content Marketing Marketing Internal 256

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Wadds Inc.

MARCH 15, 2023

US-based Weiner, with an internationally-recognised pedigree in public relations research, is not willing to accept received wisdom, vagueness or gut instinct as a substitute for data gathering, informed analysis, and process. On the day after the launch of GPT4 I suspect that this is a rallying cry that we can all get behind.

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Technology Data Analysis Internal 98

Melissa Agnes

OCTOBER 21, 2014

Position your organization as the leading credible source of information within the crisis. When you position your organization as the credible source of information you: Become the narrative of your own crisis. Become the trusted source of information that feeds the media the information and facts for their articles and stories.

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Crisis Crisis Management Viral How To 249

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40