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[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

SEO for content is all about discovery. Google has made a lot of changes , especially in the last year. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. It’s no longer about competing in just your industry or niche. About The Authors.

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Modern SEO Cheat Sheet for PR Pros [Infographic]

Solo PR Pro

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

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What Are Quality Links and How to Build Them

Buzzstream

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. It’s just as critical as tech SEO, probably more so in many cases. Building links is supposed to take work.

Google 71
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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Perform an SEO audit.

SEO 155
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The Best 15+ Link Building Tools for 2024 (Free and Paid)

Buzzstream

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Pricing: $99/mo for Lite version 2.

Tools 71