Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Google Fred Update. Image Source: [link]. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.

SEO 93

SEO Strategy Google Engineering 93

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. It’s just as critical as tech SEO, probably more so in many cases. Building links is supposed to take work. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

PR Fuel

DECEMBER 14, 2020

The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive. SEO Tricks 101: Insert Keywords. Write Useful Copy. Know Your Angle. Form Enticing Headlines.

SEO 105

SEO Engineering Google Writing 105

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. So, of course, I Googled “how do I chop a fennel bulb?” Perfecting your YouTube SEO strategy.

YouTube 127

YouTube SEO How To Video 127

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Prowly

OCTOBER 29, 2019

This is one reason why SEO can be challenging and at times frustrating. The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine. But then again, there are still a few people out there who do not know how to get their content discovered and read.

Google 128

Google Strategy SEO Web 128

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. An example of this type of post is our SEO extensions post. If you start from scratch, convincing someone to insert a link to your site will be challenging because it may be seen as less valuable—especially from an SEO perspective.

SEO 62

SEO How To Resources Pitching 62

The Proactive Report

JUNE 27, 2014

A few weeks ago I wrote about how the Google Panda 4.0 Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. It’s a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases.

Google 174

Google Industry Guidelines SEO 174

ISEBOX

SEPTEMBER 22, 2016

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. Structure with Headings that include SEO Keywords. .

Engineering 70

Engineering SEO Writing Pharmaceuticals 70

The Resolution Blog

JUNE 17, 2015

Ensure that you stay on the right side of Google. Without being aware of Google's guidelines and setting up your advertorial correctly, you could be in danger of burying your entire client's content online and making it completely un-searchable. Read on, then go and download the complete free e-book. The tool to keep you safe.

Google 120

Google Guidelines SEO System 120

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases? After reading this guide, you can boost SEO with press releases without stress or struggle.

SEO 52

SEO Engineering Google Consumer 52

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Perform an SEO audit.

SEO 155

SEO Google Web Infographics 155

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. And Google is tweaking their search results constantly ! Most of this time is completely wasted.

SEO 40

SEO Google Writing Engineering 40

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

Cision

NOVEMBER 15, 2017

SEO for content is all about discovery. Google has made a lot of changes , especially in the last year. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. It’s no longer about competing in just your industry or niche. About The Authors.

Infographics 0

Infographics SEO How To Training 0

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PR Fuel

JANUARY 20, 2021

Why should you try writing press releases and do press releases work for SEO? Press releases for SEO is a strategy to raise your visibility and traffic. Before you decide to write a press release, here are some things you need to know. Before you decide to write a press release, here are some things you need to know.

SEO 52

SEO Engineering Analytics Writing 52

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. The SEO Benefits of Press Releases. What Are Press Releases?

SEO 52

SEO Engineering Web Trade Shows 52

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. The better the quality of your posts, the higher your Google ranking.

SEO 71

SEO Strategy Guidelines Social Media 71

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Rock the Status Quo

JULY 6, 2015

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO. Even SEO software struggles with this, pulling rank data by averages.

SEO 100

SEO Google Data Writing 100

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. And of course, in an ideal world, your own content would rank number one in Google for all of your prized keywords and deliver armies of relevant people to your own website who do what you want them to do.

SEO 120

SEO Comparison Handbook Google 120

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions.

SEO 88

SEO How To Mobile Engineering 88

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Increase SEO Rankings. Target Audience.

Writing 60

Writing SEO Local Advertising 60

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters.

SEO 52

SEO Engineering How To Google 52

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Write a Great Headline.

SEO 75

SEO Engineering Google Writing 75

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Presspage

MAY 16, 2017

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly. ” version of your website.

SEO 60

SEO Mobile Web Google 60