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[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

SEO for content is all about discovery. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences.

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Modern SEO Cheat Sheet for PR Pros [Infographic]

Solo PR Pro

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

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Maximising Press Release Success With SEO

Prohibition

In this digital age, traditional methods of press release writing are no longer enough to stand out. Enter SEO (Search Engine Optimisation). By blending effective SEO strategies with press release writing, you can not only increase visibility but also ensure your message reaches the right audience.

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Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. No two brands are the same, but there are some key strategies that you can use in digital PR to help support SEO.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Is your goal reach?

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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Perform an SEO audit. SEO basics'

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