Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition.

Engineering 100

Engineering Writing Mobile SEO 100

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

JANUARY 29, 2024

Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. But there is much more to blogging than sprinkling in a few keywords… Climbing the google rankings A regularly updated blog with fresh content is key for online visibility.

Blogging 62

Blogging SEO Engineering Mobile 62

The Proactive Report

DECEMBER 12, 2017

Download the Google Analytics custom PR Dashboard we developed and get started. Design: An awful lot of content today is visual – photography, original images, social media images and infographics. SEO : No matter how good your content is, if it’s not found and read it’s of no use at all.

Analytics 228

Analytics SEO Infographics Software 228

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Blog posts and the power of SEO. YouTube videos are also considered rankable on Google searches.

Conference 62

Conference Marketing Instagram YouTube 62

Buzzstream

DECEMBER 13, 2023

Their tools can do everything from finding media contacts to creating press releases to media monitoring. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Cision is the established PR tool, with PR Newswire boasting the largest media database. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Their tools can do everything from finding media contacts to creating press releases to media monitoring. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Cision is the established PR tool, with PR Newswire boasting the largest media database. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

PR 20/20

JULY 9, 2020

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? Frase also analyzes the top 20 results for a Google query, and automatically generates a content brief for it. Google Trends. With Google Trends, you can.

Google 90

Google SEO Trends Content Marketing 90

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. But you can further level your game with Google search operators like inurl: and intitle: operators.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. But you can further level your game with Google search operators like inurl: and intitle: operators.

Tools 71

Tools Blogging Pitching Google 71

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. But you can further level your game with Google search operators like inurl: and intitle: operators.

Tools 62

Tools Blogging Pitching Google 62

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media.

Case Study 210

Case Study How To Infographics SEO 210

Buzzstream

FEBRUARY 1, 2024

Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. — Link Was Set To Noindex Sometimes, a site might not altogether remove your link; instead, they might just add a noindex tag, rendering it “invisible” for Google. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 16) Social media fragments into niche communities. So, what’s the answer? 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

SEPTEMBER 24, 2015

The release still has a crucial role to play, and not only for SEO purposes. It’s a way to keep your brand top of mind and to share the stories and announcements that will delight both the media and your audience. Headlines have always mattered , and they matter more today, thanks to SEO and social. Use them wisely!

SEO 120

SEO Google Infographics Creativity 120

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build SEO. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

AUGUST 5, 2016

S: SEARCH & SOCIAL. Search: 98% of journalists start a story by doing a Google search. SEO (Search Engine Optimization) is an essential skill for PR practitioners. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Who Reads News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Rock the Status Quo

SEPTEMBER 2, 2015

Are we focused on social media platforms with hardly any users? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. The marketing industry overflows with massive hype about social media – but is it worth the time investment? There’s a MASSIVE DIFFERENCE.

Instagram 100

Instagram Pinterest YouTube Social Media 100

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. Gaining Organic SEO Traffic. There needs to be a specific and timely reason why readers should be interested.

How To 98

How To Ethics SEO Guidelines 98

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

JUNE 17, 2021

Generally, the purpose of a CTA is to direct your readers to your business website or other social media sites. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). Prioritize SEO Practices. Google can now recognize misspellings, bad grammar, and word meaning.

Writing 60

Writing SEO Google Local 60

Solo PR Pro

AUGUST 14, 2018

If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Social Listening. Want to know what people are saying about your client online?

Reputation 79

Reputation Infographics Crisis Management Local 79

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Search rankings and SEO. I like to see things like case studies and infographics freely accessible. There are many results in Google that largely say similar things (and this post isn’t exceptional in that regard).

B2B 120

B2B Mobile Content Marketing SEO 120

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Syndication can mean many things including paid promotions, organic social media, email marketing or republishing content on free blogging sites.

Infographics 102

Infographics Fashion Advertising Advertising 102

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. SEO visibility. How to use Google Analytics (or whatever program your company uses). Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. SEO visibility. How to use Google Analytics (or whatever program your company uses). Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. SEO visibility. How to use Google Analytics (or whatever program your company uses). Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

OCTOBER 16, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build SEO. They Create Momentum.

Infographics 52

Infographics SEO Writing Pitching 52

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The level and depth of questions from the crowd was impressive. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60