Presspage

AUGUST 8, 2017

Google does not like pdf, it likes posts and pages. Posts and pages on a website or newsroom contain information in the HTML code that tells Google what kind of information can be found on a specific page or post. Social sharing will improve your ranking. A modern newsroom is up to speed with all the latest social media plugins.

SEO 141

SEO Engineering Google Web 141

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Search marketing and SEO statistics. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . Social Media Marketing ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. It’s just as critical as tech SEO, probably more so in many cases. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PR Fuel

JULY 8, 2021

You might want to update your search engine optimization (SEO) strategy. In fact, SEO drives 1,000% more traffic than organic social media. SEO leads have a 14.6% Why are press releases critical to your SEO efforts? Improve your ROI with press release distribution and SEO. close rate, too.

SEO 105

SEO Engineering Google Consumer 105

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”.

Engineering 147

Engineering SEO Google Comparison 147

The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. One of the best ways to do this is with a complete, verified, and optimized Google My Business listing. How Google My Business Attracts More Clients. What does that mean? It Helps Customers Find Your Physical Location. – Directions.

Local 133

Local Google Mobile Analytics 133

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We

SEO 129

SEO Measurement Television Google 129

Axia PR

MARCH 8, 2022

A strong social media presence is essential for companies to drive toward success. Social media is becoming the main ingredient to creating a successful marketing strategy. But did you know that, like Google, Facebook has a ranking algorithm?

SEO 62

SEO Facebook Company How To 62

The Proactive Report

JULY 4, 2017

Google has said that the two most important factors in search viability are quality content and the number of inbound links from other relevant websites. So if quality content is the foundation of SEO and online visibility, how can you create quality content? On average, the pay scale is dismal compared with design and programming.

SEO 113

SEO Google Analysis Guidelines 113

Rock the Status Quo

FEBRUARY 12, 2015

Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Some exciting things happened this week! Listen to today’s video to learn the deets, PR pros!

Google 100

Google Twitter SEO Video 100

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. Only twelve months ago, the social media platform began to investigate the possibility of search advertisements in order to become a bigger rival to Google and Microsoft.

SEO 62

SEO Engineering Google Social Media 62

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Use social media. This number is only increasing.

SEO 71

SEO Strategy Guidelines Social Media 71

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences.

Analytics 120

Analytics Google Measurement SEO 120

Buzzstream

MAY 1, 2019

And, last but certainly not least, they can be a catalyst to successful SEO. Instead, consider these 5 ways in which video can enhance your SEO strategy and maximize your on- and off-site marketing opportunities. Google is nothing if not attentive. Google abides. Best Practices for YouTube SEO Videos.

SEO 74

SEO Video Strategy YouTube 74

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. So it's understandable that a few organizations still don't see the value of social media. Like it or not, social media has a place.

Social Media 60

Social Media SEO Media Pinterest 60

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. And of course, in an ideal world, your own content would rank number one in Google for all of your prized keywords and deliver armies of relevant people to your own website who do what you want them to do.

SEO 120

SEO Comparison Handbook Google 120

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

Critical Mention

MAY 22, 2019

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. This update instantly led to more accurate search results as Google analyzed the entire phrase rather than individual words. SCHEDULE A DEMO.

SEO 67

SEO How To Google Local 67

5W PR

JULY 8, 2018

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

SEO 60

SEO Trends Strategy How To 60

Shift Communications

DECEMBER 11, 2014

Much like Google, you can head to Facebook and use the search bar to find old posts. Facebook SEO. The post search means that similar to Google, you can find posts on topics with keywords. Which means, Facebook just established SEO for the entire archive of public posts. It’s that easy. Get your search on.

SEO 155

SEO Facebook Brand Branding 155

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Integrate SEO into Your Instagram Account. Guest post by Kristen Smith. Conclusion.

Instagram 67

Instagram SEO Exercises Social Media 67

Rock the Status Quo

JULY 6, 2015

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO. Even SEO software struggles with this, pulling rank data by averages.

SEO 100

SEO Google Data Writing 100

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with content – more than any user can possibly consume. Those “lucky” ones?

SEO 60

SEO Google Engineering Social Media 60

Lauri Pehar Borsh

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. Here are four search engine optimization trends to embrace: 1.

SEO 60

SEO Trends Communications Engineering 60

Lauri Pehar Borsh

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh PR. Here are four search engine optimization trends to embrace: 1.

SEO 60

SEO Trends Communications Engineering 60

PR Fuel

JANUARY 20, 2021

Why should you try writing press releases and do press releases work for SEO? Press releases for SEO is a strategy to raise your visibility and traffic. Read on nine things that you have to keep in mind when writing press releases for SEO. A press release for SEO can act as your advertisement for sales or giveaways.

SEO 52

SEO Engineering Analytics Writing 52

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters. close rate, too.

SEO 52

SEO Engineering How To Google 52