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[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

Google has made a lot of changes , especially in the last year. The post [INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps appeared first on Cision. SEO for content is all about discovery. It’s no longer about competing in just your industry or niche.

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What Are Quality Links and How to Build Them

Buzzstream

When other relevant sites in your niche signal that your site is an authority for a topic with a link, Google will perceive you as an authority. If anything, it will confuse Google. The metrics emulate Google’s PageRank system. This represents a natural link growth over time, which Google wants.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Journalists rarely share infographics, so this is more of a blogger outreach tactic.) Building links is supposed to take work.

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How to Write News Release Headlines Reporters Love

Business Wire

Confirming Your Keywords Have Impact Once you have selected the keywords or key phrases from your news release that showcase why this is news, you may want to use a keyword tester to see how popular that word is with your audience. Once you have your news release headline, don’t forget to include the other required news release elements!

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How to Spy on Your Competition & Steal Their Secrets

Cision

The Inside Story on How to Spy on Competitors (& Innovators). Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. It then did research (using Google and Ahrefs) and created content based on ideas from a weekly brainstorming session.

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Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

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How to Ideate a Successful Survey Campaign

Buzzstream

For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. Unfortunately, there aren’t any great tools to develop these headlines, so I’d recommend Googling the word “survey” and going to “News” to see how other brands get coverage. Linkability.

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