Remove Financial Remove Social Media Remove Twitter Remove Viral
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Why it’s Important to Monitor Trending Topics

Critical Mention

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Two great ways to know what’s trending is through Google and social media trends.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

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Why Reputation Management is important for individuals?

Prohibition

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

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True engagement is slowly dying on the internet

Communications Conversations

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for just one example. Big huge financial brand. 326,000 followers.

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Paid vs organic social – what’s the difference?

Prohibition

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media.

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How to Beat Your Competition Using Media Monitoring

Critical Mention

They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral. Keeping an ear to the ground: Media monitoring alerts are pivotal in identifying a crisis. Doing what machines can’t will allow PR teams to thrive.

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