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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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Transforming Internal Communications: From Hurdles to High Performance

Burrelles Fresh Ideas

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197
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What Communicators Need to Know About Measurement Right Now

PRSay

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations.

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New opportunities to manage, measure and report the impact and value of ESG priorities

Agility PR Solutions

The post New opportunities to manage, measure and report the impact and value of ESG priorities appeared first on Agility PR Solutions. According to the […].

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Print publications. Nobody plans to fail.

Internal 187
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

It is no surprise that demand for public relations roles is booming. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199