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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Soon enough, the lights went down and the film came on. The writing is brilliant. While the press could and would cover news, it would be on their deadline and in their voice. 2011 Update.

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. More outrageous guerrilla marketing type events should, of course, also be filmed.

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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

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Post Launch Marketing Strategy

5W PR

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133
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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Soon enough, the lights went down and the film came on. The writing is brilliant. While the press could and would cover news, it would be on their deadline and in their voice. 2011 Update.