Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

Communications Conversations

OCTOBER 16, 2017

Jesse Ventura’s face out of 5,000 pounds of ice cream, which was covered by Time magazine and CNN-TV (and led to a total sell-out of Kemps’ ice cream). You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn).

Agency 113

Agency SEO Social Media Pinterest 113

Presspage

NOVEMBER 6, 2017

Sixty cold calls result in three new magazine subscriptions. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Presspage

JUNE 4, 2019

Paired with a smart social media strategy, brand journalism can build relationships with a customer base, increase loyalty and, eventually, lead to a greater conversion rate. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent. That’s a great start.

Journalism 68

Journalism Strategy Brand Branding 68

The Proactive Report

JULY 23, 2018

As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. It’s called ‘owned media’. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page. Earned Media. You produced it. Owned Links.

Google 113

Google Guidelines Web B2C 113

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Salesforce uses infographics to highlight important points in its earnings reports. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

The Hoffman Agency

JULY 26, 2017

AsiaOne is a complimentary news and lifestyle content portal that aggregates content from all Singapore Press Holdings newspapers, magazines and online platforms, as well as external content partners. Apart from indulging in everyone’ s favourite Italian treat (i.e., Before we begin, who IS AsiaOne?

Infographics 46

Infographics Pitching Newspapers Instagram 46

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. Noticed an interview with the rival’s CEO in a well-known magazine? Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. See these related posts: Are Facebook Ads Any Good for B2B Marketing? How to Generate Media Referenceable B2B Customers with a Blog. Analysis: The low marks for retargeting was surprising. How do attribute those actions?

B2B 63

B2B Study Marketing Survey 63

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Waxing UnLyrical

MAY 22, 2015

Second, “integrating newsworthy video content into your social media channels and distributing [it] can increase the quantity and quality of the coverage you receive. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways? Don’t lie or fudge the truth.

Leadership 40

Leadership Report Media Video 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. 4.) Team Up with Big Names – Does a magazine or blog dominate your field? Another reason to follow-up is you can send them to your social media sites for more info. Head this off at the pass.

Web 40

Web Pitching Local Report 40

Stephen Waddington

DECEMBER 5, 2018

The value of earned media lies in independent editorial published at scale. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Focus on Multi-Channel Strategies. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Focus on Multi-Channel Strategies. Think again.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60